🎧 Intro:
_"Welcome back to another episode of Personal Brand Talk – the podcast where we break down how to build a profitable personal brand and scale it online! I'm your host, Cam Roberts, and today, we're diving into one of the most lucrative online business models out there – digital products.
If you're still grinding in affiliate marketing or drop shipping, listen up! Digital products are where the real money is. They offer higher profit margins, scalability, and can be automated to generate income on autopilot.
Today, we’ll cover:_ ✅ How to use your website to sell digital products ✅ Where to host your courses (CustomerHub, Kajabi, and more) ✅ How to work with experts (like my team at Bubblegum Marketing) to set it all up for you
Let’s get into it!"
📖 A Story of Digital Product Success – Russell Brunson & Grant Cardone
"Now, before we jump into the strategy, let’s talk about someone who's mastered the digital product game: Russell Brunson.
Russell went from selling an eBook on potato guns to building ClickFunnels, an empire worth over $100M a year – all powered by digital products like courses, memberships, and software.
Then you have Grant Cardone, who took his 10X movement and scaled it globally using online courses, memberships, and coaching programs. Instead of selling physical books, he turned them into audiobooks, digital courses, and live coaching experiences – massively increasing his revenue while keeping overhead costs low.
These guys aren’t grinding with affiliate marketing or waiting for drop shipping suppliers. They’re building powerful digital ecosystems that generate millions.
And guess what? You can do the same!"
🖥️ Step 1: Using Your Website to Sell Digital Products
"Your website isn't just a business card – it's a sales machine waiting to be optimized.
Here’s how to use it effectively: 1️⃣ Create a dedicated product page – Highlight the value of your course, eBook, or training. 2️⃣ Use sales funnels – A simple ‘Buy Now’ button won’t cut it. Use lead magnets, email automation, and upsells to maximize sales. 3️⃣ Add testimonials & case studies – Social proof builds credibility and increases conversions.
If you’re running paid ads on TikTok, Facebook, or YouTube, your website should be a conversion-optimized landing page – not just a homepage that confuses visitors."
🎓 Step 2: Where to Host Your Courses & Digital Products
"Now, once you've got your product, where do you host it?
Here are two of the best platforms:
🔹 CustomerHub – Perfect for Keap (Infusionsoft) users who want an easy way to deliver courses and memberships.
🔹 Kajabi – The all-in-one platform for hosting courses, memberships, email marketing, and even your website.
Each has its strengths, but the key is choosing a platform that integrates with your sales funnels and automations. That way, you can sell on autopilot while focusing on scaling your business."
🚀 Step 3: Work with Experts to Put It All Together
"Now, I know what some of you are thinking… 'This sounds great, but I don’t have the time or expertise to set all this up.'
That’s where my team at Bubblegum Marketing comes in.
We build high-converting digital product funnels, sales pages, and ad campaigns so you can launch FAST and start generating revenue.
Here’s what we do for our clients: ✔️ Design automated funnels to sell your courses 24/7 ✔️ Set up Facebook, TikTok & YouTube ads to bring in leads ✔️ Optimize your website to convert visitors into buyers
Instead of wasting months figuring it all out, we can build your entire digital ecosystem for you.
If you're serious about launching a digital product funnel or ad campaign, DM me now! Let’s get your business running on autopilot."
🎤 Outro:
_"That’s it for today’s episode! If you got value from this, take a screenshot, tag me on social media, and let me know your biggest takeaway.
And if you're ready to scale your digital product business, send me a DM – let’s get you set up with the right funnel and ad strategy.
Until next time, keep building your personal brand and creating digital income streams!
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