Thinking about naming your tutoring business? In this episode of Grow Your Tutoring Business, I break down why your business name matters, but also why it’s almost never the reason someone hires you. Using a real question from Make It Happen Monday, I talk through what your name is actually for (making the next step easy), the three main routes you can take (personal brand, descriptive name, or a stand-alone brand name), and how to avoid getting stuck chasing the “perfect” option. If you’ve been freezing at the start or wondering whether to rebrand, this will help you make a confident decision and move forward.

I also share the simple checks that make a name work in the real world: can people say it, spell it, and search it? Does it create clarity or curiosity without confusion? Does it match the vibe you’re trying to create, and will it still fit in a few years if you grow? Most importantly, we zoom out to the real driver of sales: trust. Your name might help people find you, but it’s your messaging, visibility, and consistency that make people stick around long enough to choose you.

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