Personal branding gets talked about a lot in recruitment but very few people explain what actually works… and what quietly destroys your credibility.

In this episode of The Retained Search Show, we’re joined by David Wolstenholme, founder of BrandMeBetter and one of the earliest voices in personal branding for recruiters.

We go deep on:

• Why personal branding is now a must, not a “nice to have”
• The biggest mistakes recruiters make on LinkedIn (including engagement pods 👀)
• Why most recruitment content fails to stand out and what the top 1% do differently
• How strong personal brands actually support business development and retained search
• The real relationship between cold calling, branding, and trust
• Where AI fits (and where it absolutely doesn’t)
• Why great recruitment hasn’t changed and never will

This is an honest, funny, occasionally brutal conversation about visibility, credibility, and how recruiters can stop blending in online and start being trusted before the first call even happens.

If you’re serious about retained search, influence, and long-term client relationships, this one’s a must-listen.

Connect with Dave on LinkedIn: https://www.linkedin.com/in/brandmebetter/

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LinkedIn

Connect with Louise: https://www.linkedin.com/in/louise-archer-48612844/

Connect with Jordan: https://www.linkedin.com/in/retainedsearchcoach/

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