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In this episode I dive into how you need to start treating LinkedIn more like a party.

4 most important parts of an event?

Host (you, a company or organisation)

Entertainment (music, speakers, workshops etc..)

Frills (food, views, photo-booth - the cool stuff we remember)

Guests (people)

4 most important parts of good content?

The host (you)

Entertainment - the actual content

Frills - what makes your content different to someone else's

Guests - your network (the people!!)

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He's the CEO of Rebel Base Media and known by many as That British Podcast Guy.

This episode I am talking to Mark Asquith about how we don't always pick the personal brand we are landed with but there's usually a reason we're labelled with it in the first place.

Mark's literally created a playground for himself. He got into podcasting really early on and instead of relying on what was available he's been creating it and adapting it for his needs. Which turned out to be the needs of almost every other podcaster around the world too.

And that's how you get a pretty cool nickname like That British Podcast Guy!

Check Mark out here.

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I'm joined by Travis Chappell from Build Your Network podcast where we look at how building your network is not only good for your business or career development but a massive part to building your personal brand.

Travis firmly believes that who you know is more important than what you know.

Get in touch with Travis here.

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I chat to Kaity Griffin about Google Ads for small businesses and those building a personal brand.

Kaity teaches us how to look after our own Google Ads and pulls away all the jargon making it manageable for you and I to tackle it on our own without costly agencies.

Find Kaity here.

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I chatted to Dr Marny Lishman about the psychology behind personal branding.

We chat about how you can't be everything to everyone and why it is important to be authentic (not just a buzz word) when building your personal brand.

Want to know more about Marny - https://www.marnylishman.com.au/

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During this episode I bust a couple of myths about Personal Branding.

We also discuss some things you can do during COVID-19 to build your personal brand.

Call your clients & suppliers

Collaboration over competition

Get on LinkedIn

You don’t need to take my word for it. Check out some of my favourite personal branding experts – Henry Kaminski (Brand Dr), Cher Jones, Mike Kim, Mary Henderson and Suz Chadwick

Keep in touch and send me your questions.

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