For service-based business leaders, your personal brand isn't about ego — it's a strategic growth engine.

In this episode of Scale Smart, Grow Fast, Harley Green sits down with Alan McLaren, executive brand strategist and co-founder of Strata Originals. With 20+ years leading companies and coaching over 600 CEOs, Alan shares exactly how personal branding drives client trust, business growth, and high-value partnerships.

You’ll learn:

• Why your personal brand is your greatest business asset

• How to attract clients and talent without “selling”

• The 4-pillar framework to build your brand like a book

• What to post, where to show up, and how to stay authentic

• How executive assistants can help you build visibility without burnout

🎯 Whether you’re brand new to content or ready to scale your leadership visibility, this episode is your blueprint.

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