Episode 261 (Alan is based in Oakville, Ontario)

In this conversation with Alan McClaren we explore:

the power of authentic personal branding for CEOs and business leaders

how a Brand DNA session transforms fear into clarity and confidence

why video is the most scalable and trustworthy communication tool today

how personal stories build trust and eliminate competition

the mindset shift from curated perfection to authentic communication

why executives have a responsibility to share their insights publicly

the step-by-step process of personal branding through content strategy

how leaders can batch-create video content efficiently

the real ROI of personal branding: leads, partnerships, and visibility

how to avoid the trap of hiding behind a logo and start showing up online

-----

About our guest, Alan McClaren:

Alan is a personal branding expert and co-founder of STRATA Originals. He was CEO of marketing agency - InfinityComm. He's a long time member and officer of Young Presidents' Organization, YPO.

Learn more about STRATA Originals at: https://strataoriginals.com/

Get your free worksheet to clarify your personal brand: https://strataoriginals.com/elevate-your-brand-1

Connect with Alan on Linkedin https://www.linkedin.com/in/alanmclaren/

-----

Key Lessons from this Conversation with Alan McClaren:

Everyone Has a Personal Brand—Most Just Aren’t Leveraging It

Brand DNA Is the First Step to Unlocking Personal Clarity

Video Is the Most Authentic and Scalable Communication Medium

Personal Branding Is About Giving, Not Performing

Executives Have a Responsibility to Share Their Wisdom Publicly

Your Story Is Your Protection—No One Can Argue With Lived Experience

Posting Video Content Builds Trust Before the First Conversation

You Can Batch Video to Make It Easier and More Efficient

You Don't Need to Be Perfect—You Need to Be You

Leaders Who Share Their Perspective Attract More Opportunity

-----

----more----

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/