I had the great pleasure of talking with Jeff Berger on today's podcast.  Jeff is the founder of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and shared some great insights on more effective marketing to the LGBT community.

Here are some of the links he shared in the episode.

National Association of Gay & Lesbian Real Estate Professionals

If you are interested in attending the conference he has given you, the listener, a code for $100 off. Just use 'fortlauderdale' when you check out and you'll automatically save $100! You can't go wrong with that. ;)

[email protected]

561-865-6117

As always - check out when the next webinar is here.

Would you prefer to read the transcript than listen to the podcast? No problem! Read the transcript below.

AUDIO START: [0:00:00]

Jenn T Grace:             You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 41.

Intro:                          Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.

Jenn T Grace:             Well hello and welcome to episode number 41 of the podcast. I am your host, Jenn T. Grace. And today I have an interview with Jeff Berger, who is the founder of the National Association of Gay and Lesbian Real Estate Professionals. And we had a wonderful conversation that I'm going to let you all have a great listen to, and he had just a couple of really great tidbits, and- because conversation was just fantastic in general, but he made a comment about not being able to just take a hitchhike on the LGBT market. And that was the first time I've heard it phrased like that, but I highly encourage you to stick around and listen to the remainder of the episode so you can hear exactly what he was talking about and in what context.

But as always before we get into today's interview, I just want to run down a couple of really super quick announcements; and I know a lot of times I say super quick and then they're not really. But today, they will be. So the first thing that I want to mention is that in the last podcast, was episode forty, and that podcast was a really short episode, and the point of it was to ask you to help me get to number one on the Amazon Best Seller list. So I put out a plea to you, I put out blog posts, I was all over the place in terms of trying to get assistance in reaching my goal. I unfortunately did not make it to the number one slot, however I did reach number seven, which I'm really, really excited about. And I reached top ten status in three different categories. So I ended up hitting it in the consumer behavior category, the business etiquette category, and the sales and selling category. So it was a calculated risk of putting my book in the mainstream marketing categories that have a lot more competition than the smaller LGBT category. But ultimately I think the risk was way, way worth it because I sold a lot of books, many more than I was expecting to sell which is amazing. And I made it to number seven which is my lowest number, and then I had the other couple of categories that were all top ten. So I'm really excited by that outcome, and I'm very, very grateful for all of your support and assistance as we went through this together.

I am also very much delighted that this is the first week that my children have gone back to school.

This week's podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! :)

Now through Friday is the virtual launch of my new book, No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. (www.nowaityoudolookgay.com) It is a really unique book packed with marketing and sales advice to any business owner or professional looking to reach the widely untapped LGBT market. My goal is that this book becomes an Amazon Best Seller during this time frame. 

At the time of writing this podcast post, it is sitting at #7! Can we get to #1, together??I could use your help so that I actually have a shot at achieving this goal. Would you be willing to share posts on your social media between August 21-22? As an incentive to purchase during the virtual launch, I am offering a super low Kindle price ($5.99) during those 4 days and I am giving purchasers free access to my online training course 'Defining Your LGBT Target Market' (normally $97) completely free.

There is something beautiful about having just bumped into the first page! None of this would be happening if it weren't for this incredibly supportive network of friends and colleagues - thank you all from the bottom of my heart, I really appreciate you!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.

Below are the items mentioned in this episode of the podcast.

Where's the Beef in Burger King's 'Proud Whopper' Campaign?

Listen to the episode by clicking the play button below.

One of the plenary sessions featured a prominent business man who was amazing and brilliant in his business advice and acumen! However, during his speech he hit three (of the many) critical mistakes in mis-communicating with the LGBT community. When he said them I cringed a little on his behalf. He was so passionate, so genuine and so authentic with his care for the community, but he wasn’t armed with the right way to effectively communicate.

All three things he said have been the subject of previous blog posts or material in my new book. What was so fascinating is that I had many people come up to me and say ‘hey, can you believe he said that?’ or ‘I’ve read that on your blog before.’ My response to all of the conversations I had were ‘I’ve addressed this topic on my blog and/or book, I’m so happy you are reading my materials. Ultimately he seems like a genuine man so we should give him the benefit that he just doesn’t know the right language to use.’ Everyone I said this to, had a collective, ‘yeah, that makes sense’ kind of response. It was great to have people come up to me and say they took notice, but also that people were understanding of his faux pas.

Now you may be curious as to the three faux pas. Drumroll please…

So that's going to be one, and then two, while this is somewhat probably about a month overdue at this point, I do want to talk about the ad campaign that Burger King did for Pride, and there was one hell of a kerfuffle that occurred from it towards the- I would...

In this new podcast, I had the pleasure of interviewing a close friend and colleague on the show. I lovingly refer to her as an operational genius, but you can just call her Stacy (Morataya-Pilkington). This interview covers many topics and her retail experience as an LGBT shopper will teach you a thing or two about how to effectively market to the community. Don't miss this episode!

'No Wait, You Do Look Gay' Book Preview 

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.

However before we hop over to the interview, I just want to make a couple of announcements just because it is indeed July 24th and the launch of my new book, 'No Wait, You do Look Gay: The Seven Mistakes Preventing You from Selling to the LGBT Market,' is just days away from launching. So if you are listening to this, and you are listening to it live, hooray, I love you, you're awesome. I encourage you to head over to www.NoWaitYouDoLookGay.com and check things out. And if you happen to be listening to this in the very, very distant future, maybe it's a year from now, maybe it's two, three years away, if you go to that same link, www.NoWaitYouDoLookGay.com it will be redirecting you over to Amazon where you can purchase the printed copy, the audio copy, or the Kindle version, or some sort of mobile version. I'm really excited about the book coming live. We kind of talk about it a little bit in the interview towards the end because while it may seem like I paid Stacy to talk about some of the things that she talked about, I did not actually do that. Although now that I think of it, it's probably not a bad idea to pay my guests to do some plugging. But I would never do that because I love you guys, and I preach about authenticity, and transparency,

In this podcast I proudly discuss my newest project, which is my 2nd book. I give insider info on the book and share how you can buy books in bulk and get some amazing bonuses! Listen to learn more!

New Book: "No Wait, You Do Look Gay: 7 Mistakes Preventing You From Selling to the $830 Billion LGBT Market"

Did you check out the first book, "But you don't look gay..."

Want a Free Book? Send me a message at [email protected] with Subject: Book Review

AUDIO TITLE: Episode #37 – Seven Mistakes Preventing You from Selling

Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace

In today's episode I want to cover a handful of things and the meat of the show is going to be around when I am talking about my book. The new book is launching in the month of July, 2014 and if you recall, or maybe you don't recall, but I launched a print book last July as well. I was actually trying to hit the same exact publication date for 2014 as I did in 2013 and I'm just a little bit shy, just a couple of days shy of that. So at any rate I'm really excited about the new book and I want to give you a little bit of a sneak peek into it and talk about what type of special offers I have and all that kind of fun stuff. Really kind of going into what you can expect from this book. So I'm excited to share that with you. And there's just a handful of things that I kind of want to talk about. I guess this episode is more of- I guess you could say me rambling about just stuff that's going on in my business and people that I've been interacting with as of late. So if you are looking for an episode that has some very specific meaty type of content to it, where I'm talking about a very specific topic or I'm doing an interview, you may want to consider just kind of skipping through this one, pretending it didn't exist; but I can assure you that the next episode that comes out I will have a guest on. So feel free to just kind of mosey past this one if you'd like and I can check you out in episode 38 which will be in just a couple of weeks.

This podcast interview is with Dina & Dom, founders of Teazled Greeting Cards, which is a company that focuses exclusively on creating cards for LGBT people and families. We talk about our families, how they came to founding their company and many tips on effective marketing to the LGBT market. Have a listen and let me know what you think in the comments below!

To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!

Below are the items mentioned in this episode of the podcast.

NGLCC Conference

But you Don't Look Gay

Liberty Print Co.

Fusion Print & Web Design

jenntgrace.com/webinars

Gay Marketing Insider mailing list

30 Day, 30 Voices - Stories from America's LGBT Business Leaders

Are you listening to this podcast from your computer? Would you like to be listening while walking, jogging or driving in the car? You can subscribe in iTunes by going here; Jenntgrace.com/iTunes

Teazled

Check out the sponsors of this podcast, the Human Performance Academy’s, new podcast at Mentalcompass.com

855-4-Tell-Them

Online Training Course - www.authenticgaymarketing.com

AUDIO START: [0:00:00]

Jenn T Grace:

You are listening to the Gay Business and Marketing Made Easy Podcast, episode 36.

Intro:

Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace

Jenn T Grace:

Well hello and welcome to episode number 36 of the podcast. I am your host, Jenn Grace, and today I have an interview with you from a couple of folks that you have probably heard of, because you are listeners of this podcast, so you've probably heard the commercial for Teazled Greeting Cards in the past, or possibly seen them on my website. But I am interviewing the co-owners Dina and Dina of Teazled on today's show, so I'm pretty excited to bring that to you. However, I do have a list of announcements. I actually have a handful of things, moreso than usual today to just kind of bring you up to speed on before we get into the meat of the episode. So why don't I just dive in, I don't want to take up more time than necessary for you today, so let me just kind of hop right into it.

So my first really exciting piece of news is the fact that my second book is almost complete. I am within just a couple of days of sending it over to an editor who is going to clean it up, make sure everything flows properly looks great, sounds how I want it to, et cetera. So I've been on a pretty tight timeline in getting that done, because I have wanted to make sure that I have the new book ready for me for when I go to the NGLCC conference at the end of July. So the NGLCC being the National Gay and Lesbian Chamber of Commerce. It is hands down my favorite event to attend yearly, and this year it happens to be in sunny Las Vegas, hot and sunny Las Vegas at the end of July. So that should be an interesting time for my pale skin to be scorched undoubtedly. But I'm sure there will be many, many business opportunities, networking opportunities, and I wanted to make sure that I have my new book available when I go to this. So I'm really excited about that, I just actually started really,

Today's interview is with Ann Jenrette-Thomas of Esquire Coaching Inc. Ann and I had a great conversation around being an LGBT business owner, coming out to our families, how to leverage being a lesbian in business and all of the wonderful things she is doing in her coaching practice focusing on the legal field.

Below are the items mentioned in this episode of the podcast:

Esquire Coaching

Free e-book for listeners: Sassy Time Management System

Email: [email protected]

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!

So let's see, first thing's first. I want to share with you that the date of the next webinar is on May- let me check my calendar, I should know this already but for some reason I don't. I know it's next week, let's see. May 21st. So if you are listening to this as the episode comes out, you can join the next webinar on May 21st. If you are listening to this sometime in the distant future, or the not-so-distant future I should say, the June webinar will be on June 17th. So every single month without fail, I have a webinar that goes on and I get to meet great people and I get to answer some awesome questions that you have. So if you're interested in checking out the webinar I highly encourage you to do so, which you can do by heading over to www.JennTGrace.com/webinars. Each of them last about an hour or so, and there's plenty of time for Q&A, and in this particular one I want to talk about the Mozilla Firefox issue that happened in March. And- or actually it might have been April. But I want to talk about that as a case study and what you as a business who's looking to reach the LGBT community can learn from the kerfuffle if you will, of what happened with them. So I'm looking forward to talking to you all about that on the 21st.

So my second call to action, if you will, for you is to consider joining my mailing list. It's so exciting to see so many people on a regular basis joining the list, and being able to have access to some really valuable content, I feel anyway. And you know I don't bombard your inbox, I don't go crazy spamming you,

Today's podcast is all about LGBT Chambers of Commerce. Yes, you've heard me talk about them in the past but today we do a deep dive in how they can change your business and possibly even your life. They have been a big part of my life since 2006 and I share my story of how it has transformed my business and life and why I think you'll get benefit from them too! Have a listen and of course, let me know what you think.

Sign up for the next webinar here!

Check out the sponsors of this podcast:

The Human Performance Academy’s, new podcast at Mentalcompass.com

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!

So the first one being that my next webinar is on May 21st. And if you've attended any of my recent webinars, I always have a very similar beginning where it's just kind of like an overview of the LGBT community. I like to talk about who- what the preferences are in terms of what terminology to use, I like to give some stats and some numbers and figures to help you really understand the type of market opportunity that might exist for your business, and then I go into a case study. And so this month I want to focus on Mozilla, which is the owner of Firefox, or Firefox is a product of Mozilla Corporation. And if you don't use Firefox, it's basically an Internet browser. And you may have seen the kerfuffle on the CEO basically being ousted by his own...

I am pleased to bring you a fun episode of the Gay Business & Marketing Made Easy podcast! Today we talk with Christin Mell, the co-founder and CEO of tello Films. We discuss her film making calling at an early age, what the coming out process looks like in her world and the incredible impact tello Films is having on the lives of many lesbians around the world.

FunkyPlot.com

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.

So what I'm doing instead is what was supposed to be episode number 34, which is a story telling with Christin Mell. She is the cofounder of Tello Films, which basically produces and distributes innovative, high quality web series content with a lesbian focus. So we really talk about a lot as it relates to the film making business, what she's doing in terms of helping promote creativity in the LGBT community, how to market to lesbians specifically; so there's a lot of great stuff that we talked about in today's interview. And instead of Christin's interview being 34, what I'll end up doing is I will talk to you in the next episode about LGBT Chambers of Commerce.

So without further ado, let's just dive into today's interview and if you have any questions, comments or want to chat about what you heard today, please feel free to reach out to me either on Facebook, Twitter, LinkedIn, send me an email, whatever it is. Just reach out, I always love to hear from you. Thanks so much and I will talk to you soon.

So why don't you take a moment, or several moments, and tell the listeners a little bit more about yourself and your story, and basically what your path looked like that led you to be doing what you are doing today.

This podcast interview is with the Gay Girl Dating coach Mary Malia. We cover all sorts of things in this podcast but really dive deep into the marketing concepts that can effectively reach a lesbian audience. We had a great conversation and hope you enjoy listening to it!

GayGirlDatingCoach.com

Listen to the episode by clicking the play button below.

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.

So with that being said I am quite pleased to bring you an interview today with Mary Malia who is the Gay Girl Dating Coach. She had- I feel like this was an awesome interview, I had so much fun doing this with her, and I'm really, really excited for you to have a listen to today's episode.

But I do want to just kind of talk about a couple random things first as I usually do. And the first of those random things is the fact that this coming Saturday, April 5th, is my first race, my first road race on my journey to completing a half marathon in November. I really just started kind of picking up speed in terms of- not speed literally but picking up my pace if you will, in terms of really training for this half marathon. So I really kind of kicked it up a notch in February, and I went through February and March, and I'm doing a 5k so it's nothing too exciting, too extravagant, but it is my first race of the season so I'm super excited. I have many 5k's, 10ks, 8 milers, 10 milers, you name it, all planned between now and November when I run the Disney Wine and Dine Half Marathon in Orlando, Florida. So I'm pretty excited about that. That's really I would say the only big thing in my personal life happening right now that I wanted to share, since you all have been on this journey of my racing endeavors as I've been sharing updates as I go along. So that's pretty exciting.

Another thing that I want to mention, is I talk about LGBT chambers of commerce a lot. And if you are a long-time listener of this podcast since we are done- somewhere over sixty episodes,