Brand strategist Marietta Gentles Crawford and I talk about the major do’s and don’t’s of LinkedIn personal branding, especially after you’ve done the basics of setting up your profile for connection.

TOPICS DISCUSSED IN THIS EPISODE:

* Mari acknowledges our overwhelm being on every platform and suggests if you’re going to use LinkedIn, give it a real try for 60-90 days

* What you should do after the basics of getting your profile set up

* To extend a personal invitation or not? Mari weighs in.

* What building a warm audience looks like on LinkedIn

* How to create a truly engaged network, even if it’s on the smaller side

* What NOT to do with new connections

* Why different LinkedIn “experts” have different approaches with you to use the platform

QUOTABLES:

“LinkedIn has been an amazing platform for me to write, attract clients, meet amazing people who refer me.” – @maribrands4youClick To Tweet

“To give LinkedIn a fair try, you do really need to commit to showing up on the platform.” – @maribrands4youClick To Tweet

“You can have this large network, but if it’s not filled with people who are engaged then that’s not going to give you the return you’re looking for.” – @maribrands4youClick To Tweet

“I talk about LinkedIn from a branding and human to human level, because that’s how I built my business and how I benefit from the platform.” – @maribrands4youClick To Tweet

“I don’t look at people as leads; I look at them as someone I want to help.” – @maribrands4youClick To Tweet

MORE ON MARI:

Website | Instagram | LinkedIn

RESOURCES MENTIONED:

* LinkedIn Level Up: a personal branding...