"You're much more capable than you think you are" this quote comes from Craig Hepburn on this week's Shiny New Object Podcast. Craig has had a staggering career spanning publishing, Godfather fandom, website design and notably huge global marketing roles at Nokia, Microsoft and recently TATA Communications. Craig's 'Shiny New Object' is Personal Data and he talks about how we should own our own. He challenges us to consider that your own personal data is your IP. Despite his Scottish Crossfit superhero exterior Craig's a sensitive soul that reminds us that "we must remember as marketers we are talking to humans - emotional beings." It was a pleasure to interview such an experienced and influential figure in our industry - even if we might have had one too many warm up drinks in the bar beforehand. But he's Scottish and I'm Northumbrian so it was to be expected