Episode 51

In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Parker Fox, an associate attorney at Slater & Zurz in Akron, Ohio, about his background and his perspective on law firm marketing.

Parker shares his move from Phoenix, where he worked at Morgan & Morgan, to Ohio, describing Slater & Zurz as a 10-attorney legacy personal injury firm handling cases statewide, including car accidents, dog bites, slip-and-falls, nursing home cases, and wrongful death, and noting the need to file lawsuits to deal with insurers.

He contrasts high-spend, “pay-to-play” marketing with Ohio’s referral-and-relationship model, discusses building a network through local events and medical providers, and emphasizes empathy, shared values, and fighting insurers for clients.

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