Chuck Fifield, who teaches and coaches professional selling and marketing at Baylor, says that personal selling is more than a transaction - it's a cyclical process. Professor Fifield writes about his findings in the most recent Keller Research Report, published by the Hankamer School of Business at Baylor University. 

In this podcast, Professor Fifield takes a page from Stephen Covey and gives us his 7 Habits for Highly Effective Personal Selling

Chuck Fifield, who teaches and coaches professional selling and marketing at Baylor, says that personal selling is more than a transaction - it's a cyclical process. Professor Fifield writes about his findings in the most recent Keller Research Report, published by the Hankamer School of Business at Baylor University. In this podcast, Professor Fifield takes a page from Stephen Covey and gives us his 7 Habits for Highly Effective Personal Selling

Personal Selling Is More Than a Transaction - It's A Cyclical Process (2 of 3)

The award-winning Business Review is a radio series airing since 2005 on the Central Texas NPR station, KWBU-FM 103.3, and available to national public radio stations. Business people will hear valuable nuggets of information straight from the experts who are researching and writing about a wide range of relevant topics. Each week Business Review offers the latest in business trends and research - both nationally and globally. Each program runs two minutes in length.

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Personal Selling Is More Than a Transaction - It's A Cyclical Process (2 of 3)

Personal Selling Is More Than a Transaction - It's A Cyclical Process (2 of 3)

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