In today’s episode, we talk to Katharina Kuehn, Chief Neuroscience & Strategy Officer at Winning Group and Deep Sphere Founder about the role of personality in consumer behaviour and how marketers can tap into the latest neuroscience research to better understand their audiences using what she has called Personalisation 3.0.

If you’d like to learn more about how you can connect with your customers and audiences in the most personal and salient way, visit deepsphere.io or get in touch at [email protected].

Katharina Kuehn - https://www.linkedin.com/in/katharina-kuehn-07190a34/

00:00 - Intro

01:22 - How we make decisions

02:21 - Role of the subconscious mind in decision making 

04:37 - Where tastes and preferences come from

06:22 - Neuro pricing 

08:27 - Brand preference and personality

10:13 - History of personalisation

13:39 - How do businesses personalise?

15:31 - What is Personalisation 3.0?

17:13 - Who does it well?

19:35 - Algorithms vs deeper understanding

23:57 - Increasing interest in understanding ourselves  

25:04 - Personalisation examples

27:11 - How can marketers start personalising better?

30:26 - Looks can be deceiving