The Science of Us

The Science of Us

By Deep Sphere/HeelixScience
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The Science of Us episodes

  • Using AI to augment human behaviour

    The AI landscape has evolved significantly over the past decade, with ChatGPT marking a distinctive turning point one year ago. We now live in a world where AI is both hailed as revolutionary, and at the same time feared for its destructive potential. So how is AI shaping our behaviour and augmenting who we are as humans? We speak with Gareth Rydon, Co Founder of Friyay, a Generative AI studio helping businesses navigate the world of generative AI to identify real opportunities to enhance both customer and employee experiences. In this session we cover everything from how it is shaping who we are, the integration of AI into our daily lives, its real potential to liberate our time, the dangers of falling into a trap of over-reliance and what the future might hold.


    Gareth Rydon: https://www.linkedin.com/in/garethrydon/

    Ethan Mollick Articles: https://www.oneusefulthing.org/p/everyone-is-above-average

    https://www.oneusefulthing.org/p/now-is-the-time-for-grimoires

    1 hr 1 min
  • Simon Kinsella: Personality & Mental Health

    We talk with clinical psychologist Simon Kinsella about the personality traits that can affect our mental health, the changing dynamics of mental health in the workplace and the benefits and drawbacks that AI can have on our collective mental well-being.

    54 min
  • Intrinsic Motivation: How to achieve success by understanding what drives us most

    Today we talk to Ed Brenac or Coach as he’s better known. Ed is the head of Team Experience at Winning Group but has also coached some of Australia’s best sports people during his team as a boarder and teacher at The Scots College.

    Ed talks to us about what makes a successful team to him, whether that be on the field or in an office, how he defines success and the importance of intrinsic motivation to really motivating people.

    50 min
  • Building an effective founding team: How neuroscience can optimise your chances of success

    They say that a great team is the sum of all of its parts, there’s no I in team, everyone knows those common sayings but the question is what actually makes  a great team and it’s this elusive search that many people go through whether you’re in a professional setting, in a business setting or in a sporting setting, everybody is looking for what is dynamic makeup of that team that will get me the absolute best result when it comes to how they perform, how they get on with each other and ultimately how they can succeed as one collective unit.

    It’s very true for founding teams that this is even more critical. How do I put together  a team that’s going to get me the absolute right outcome and lead me to a path of success when the road is very rocky along the way? 

    Katharina Kuehn and I sat down to really go over this in more detail, but specifically looking at it from a lens of neuroscience. What is it that makes great teams at a fundamental level, the emotional level and how do values play into things? 


    0:00 - 1:57 - Intro

    1:57 - 7:05 - Composition of a high performing team

    7:05 - 9:04 - Evolutionary advantage of diversity

    9:04 - 11:35 - Origins of a founding team (promo clip - diversity of values)

    11:35 - 13:11 - Evolution of needs

    13:11 - 15:35 - The golden triangle: visionary, hustler hacker (promo clip)

    15:35 - 16:42  - Diversity vs uniformity

    16:42 -20:23 - The emotional makeup of a founder

    20:23 - 23:29 - What drives a founder?

    23:39 - 26:07 - The dangers of getting it wrong

    26:07 - 28:07 - Managing expectations

    28:07 - 30:38 - Overcoming adversity

    30:38 - 33:06 - The importance of shared values (promo clip)

    33:06 - 34:20 - Outro

    35 min
  • Personalisation 3.0 - How personality can help marketers predict consumer behaviour

    In today’s episode, we talk to Katharina Kuehn, Chief Neuroscience & Strategy Officer at Winning Group and Deep Sphere Founder about the role of personality in consumer behaviour and how marketers can tap into the latest neuroscience research to better understand their audiences using what she has called Personalisation 3.0.

    If you’d like to learn more about how you can connect with your customers and audiences in the most personal and salient way, visit deepsphere.io or get in touch at [email protected].

    Katharina Kuehn - https://www.linkedin.com/in/katharina-kuehn-07190a34/


    00:00 - Intro

    01:22 - How we make decisions

    02:21 - Role of the subconscious mind in decision making 

    04:37 - Where tastes and preferences come from

    06:22 - Neuro pricing 

    08:27 - Brand preference and personality

    10:13 - History of personalisation

    13:39 - How do businesses personalise?

    15:31 - What is Personalisation 3.0?

    17:13 - Who does it well?

    19:35 - Algorithms vs deeper understanding

    23:57 - Increasing interest in understanding ourselves  

    25:04 - Personalisation examples

    27:11 - How can marketers start personalising better?

    30:26 - Looks can be deceiving

    35 min
  • How Can We Understand Others When We Can't Understand Ourselves?

    How well do we understand our deepest emotional drivers and decision making? You might be surprised to know that the answer is not well at all. In our conversation with Katharina Kuehn, Founder of Deep Sphere and Chief Neuroscience and Strategy Officer at the Winning Group, we examine where we are as a society when it comes to empathy and how the role of neuroscience can not only help us understand ourselves, but how to deal with those around us.


    You can learn more about Katharina here: https://au.linkedin.com/in/katharina-kuehn-07190a34/en

    You can learn more about Deep Sphere here: https://www.deepsphere.io/

    23 min
  • Shaping our collective future

    We speak with Winning Group CEO John Winning about his journey, what's important to him and how his mind operates through the lense of Deep Sphere, a behavioural profiling tool, as well as how he is looking to help shape our collective future with his Human Kind Summit


    You can find out more about Human Kind here: https://www.humankind.sydney/

    You can learn more about Deep Sphere here: https://www.deepsphere.io/

    32 min
  • A greater understanding of mental health
    Athletes at the top of their game often talk about the relationship between the mind and body. In fact, it's often the right mental state that can help them achieve amazing results, especially in the face of great adversity. While sport shows us the power of the mind, we can easily forget this when it comes to how we live everyday. One person that is bringing the two together is Cooper Chapman, pro surfer and founder of the Good Human Factory. We chat with him on all things mental health; how it's helped him through his own sport and how he's now helping others understand the power it holds.
    Learn more about Cooper at the Good Human Factory: www.thegoodhumanfactory.com
    46 min
  • What does it mean to feel psychologically safe?
    We all want to feel like we can be free to share our thoughts and ideas in the aid of creating everything from better experiences to new product ideas or ways of working. But the challenge is that if we don't feel safe enough to do so, we will often sit quietly and hold back sharing what could be the next big thing. Psychological safety is something that is gaining a lot of momentum across companies of all shapes and sizes, especially as a result of the pandemic where people are undergoing huge changes to the way they work. But what is psychological safety and do people even understand what it means and why we need it? We sat down with Carolyn Grant, a marketing strategist and publisher of the Boardroom Psychological Safety Benchmark to explore the topic and uncover a deep divide growing among our board and our frontline teams.
    See more about Carolyn at www.6peas.com.au
    45 min
  • Relationships, beliefs and the nuances in between
    As humans we crave connection. It's what separates us from many other parts of the animal kingdom, with our social prowess responsible for the formation of civilisations to the creation of new technologies. Connection is also at the heart of the relationships we enter into, for without it we wouldn't have a growing population. Over the years the approach to relationships has changed but one thing has often remained the same - the idea that there is a one true love out there for all of us and that staying with one person forever is something we all must follow. To explore the role of relationships further, we talk with Rosie Wilby, an award-winning stand up comedian, presenter, producer and published author, about how relationships operate, why we create the narratives we do and what the future of connection might look like.
    Check out Rosie's brand new book, The Breakup Monologues and her other books at https://www.booktopia.com.au/search.ep?author=Rosie%20Wilby. You can also access the Breakup Monologues podcast at https://podcasts.apple.com/au/podcast/the-breakup-monologues-with-rosie-wilby/id1310409996
    44 min

About The Science of Us

From the publisher's feed

The Science Of Us is a podcast about who we are, how we behave and why. It explores human behaviour in an attempt to help us better understand ourselves and the minds of those around us. Because at…