Personalisation or BUST: James speaks with marketing manager Helen about the importance of personalisation in marketing; how to utilise data to target your audience with who the individual is, what their aspirations are as a business and how CRMs can organise that data to streamline the marketing process.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025