Host Tony Nash sits down with AZEE’s newest team member Morgan Maddalone—marketer by day, realtor by hustle—to talk about one of the most underrated tools in branding: personality. Whether you're building a personal brand or a business that connects, personality drives audience engagement, trust, and memorability.

Tony and Morgan dig into how voice, vibe, and values show up in effective marketing, and why the brands that win are the ones that aren’t afraid to be real. It’s an episode packed with branding insight, marketing strategy, and enough personality to fill a content calendar.