Loyalty builders

Personalization strategy: how to continue the conversation between the brand and the customer, with Gianfranco Cuzziol

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The goal of this episode is to help you understand and start with personalization, because, as our guest with a first degree in Astrophysics puts it, engaging with customers in a relevant way need not be rocket science!


In this episode we cover:

  • Brand position, privacy, and the idea of free will within the context of personalization.
  • The axis of recognition
  • The challenges of personalization


    • Case studies:

    • Pretzler Coffee Shop
    • Caffè Nero
    • Aesop


      • Connect with us:

      Gianfranco Cuzziol: https://www.linkedin.com/in/gcuzziol/

      In Pursuit of The Trivial: https://ipott.substack.com

      Irek: https://www.linkedin.com/in/iklimczak/

      Open Loyalty: https://www.openloyalty.io/

      Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

      Contact: [email protected]

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