This week on the Driven & Co. podcast, host Justin Gray welcomes Eloise Bune to the show. Eloise is the founder and CEO of handwriting.io, a digital handwriting app. It uses authentic digital handwriting across print and digital media. She is also the founder of ScribbleChat, which sends customizable, animated messages using unique handwritings, fonts and animation.

In this episode, Justin and Eloise discuss the massive need in the market for a technology that digitized personalization, and the steps Eloise has taken to position her company to capture that niche in the B2B and B2C space.

“I never envisioned being a technology CEO,” Eloise said. “I jumped into this without thinking about it at all, which in some ways is the best way. A lot of entrepreneurs have these great ideas, but you can talk yourself out it because it’s so scary.”