The Unfiltered CEO

Personalizing your content & building a sustainable business with Laura Martinez

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The truth is: an authentic approach to content and business is what's REALLY going to move the needle and help you grow! And today I'm joined by someone who not only believes that but has used it to scale from an hourly VA to booked-out agency, despite the plot twists life has thrown her way.

I'm so excited to welcome Laura Martinez, Marketing Coach & Systems Strategist, to the show, where we chat about:

  • being multi-passionate as an entrepreneur
  • how to build a sustainable business that can weather any storm
  • our personal plot twists in life & how that impacted our beliefs, business, values, etc.
  • tips for how to create SOPs for your business without feeling overwhelmed
  • channeling Mel Robbins: “5, 4, 3, 2, 1, DO IT" + taking imperfect action
  • the importance of being involved in your own social media as a business owner
  • translating who you are into your content without censoring yourself or holding back + tips for how to do that
  • being yourself & allowing real life to happen (in business and content)
  • shortening the time between thought & action
  • benefits of podcasting and my experience starting one
  • releasing expectations is where results happen — applying that to content & business

    • Connect with Laura on Instagram and her website!

    Get Laura's FREE Content Planning Toolkit

     

    FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!

    1. FREE Website Reviews - Ever wonder how your brand & website is doing? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
    2. Selling on Stories Guide - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
    3. 5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
    4. Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.

      5. Check out our website for more ways to work and connect with us!

       

      Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻

       

      → Connect with me on Insta:

      @abbybradetich for alllll the juicy things

      @illuminessencecreations for brand & web

      @theunfilteredceopod for the podcast!

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      The Unfiltered CEOBy IlluminEssence Creations