Understanding how personas and the customer journey map work together is the foundation of any effective marketing automation strategy. You have already built solid knowledge of personas, pain points, moments of truth, and the emotional dimensions of...

Personas & CM alignment for marketing automation

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Personas & CM alignment for marketing automation

Personas & CM alignment for marketing automation