Frédéric Dalsace is a Professor of Marketing & Strategy at IMD. In this episode, Prof. Dalsace details 5 ways in which firms should transform to prepare for a post-growth economy in developed economies. He explains how marketing, although it has largely contributed to the acceleration of the climate crisis, can be the key to a sustainable economy, provided companies use it wisely.

Jean-Pierre Danthine is a former Vice-President of the Swiss National Bank and Honorary Professor at EPFL. In our inaugural episode, Prof. Danthine explains the concept of economic growth, why it is so embedded to our economy, and presents his macroeconomic vision for a thriving economy within planetary boundaries.