Melanie Whittington, PhD, Head of the Leerink Center for Pharmacoeconomics interviews Brian Reid, Author of the Cost Curve & the Principal and Founder of Reid Strategic. In this episode they discuss Brian's background in the health journalism space, Generalized Cost Effectiveness Analysis (GCEA), and how the industry can better communicate the impact of healthcare innovation.

In our signature podcast series, Dr. Mel Whittington, a health economist and Head of the Leerink Center for Pharmacoeconomics, talks with people from across the industry to hear their stories and to better understand the societal impact of healthcare innovations. If you’re interested in participating in future podcasts or would like to learn more about the Leerink Center for Pharmacoeconomics, please email [email protected].