On this episode, we’ll be discussing the book, How to Argue & Win Every Time: At Home, At Work, In Court, Everywhere, Everyday by Gerry Spence. Gerry Spence is one of the most renowned and successful trial lawyer, a man known his powerful courtroom presentations. We’ll discuss some takeaways from this book where Spence shares […]

On this episode, we continue our discussion of the essential parts of a StoryBrand framework using Donald Miller’s book Building a StoryBrand.  We’ll be covering the last 3 steps that include: Call to Action, helping the customer (hero)  avoid failure, and helping your customer envision success.

On this episode, we’ll be discussing the book Building a Story Brand & the seven universal story points all humans respond to –  the real reason customers make purchases. As we go through this powerful book by Donald Miller, we’ll discuss how to simplify a brand message so people understand it; and how to create the […]

On this episode, we’ll be discussing a book that every copywriter, sales professional and marketer should own. It’s called Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson & John Forde. Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. This book […]

On this episode we’ll be discussing the art of storytelling. Stories are a powerful part of persuasion. We  often forget that stories are used to convey messages. Jesus often used parables to convey a specific message to his disciples. Every effective story has a hero, or a main character. We’ll be discussing the most important […]

On this episode, we’ll be discussing the topic of claims and proof. Any good sales letter or presentation needs a strong promise backed by solid proof. Sadly, many people neglect backing up their claims when it comes to writing copy or making a sales argument. On this episode we’ll cover the different ways of proving […]

On this episode, we wrap up our discussion of The Forbidden Keys to Persuasion by discussing gaslighting and psychological ventriloquism. Again, you can find this report by visiting http://www.blairwarren.com/forbidden-keys-to-persuasion. Gaslighting is simply defined as a tactic that a people use to make their victim question reality in order to gain more influence over that person. […]

On this week’s episode we discuss the final two addictions that most people are vulnerable to. These come right out of Blair Warren’s The Forbidden Keys to Persuasion. Our beverage of the week is Dragon’s Milk from New Holland Brewing Co.  At 6 percent, this is a great tasting beer with hints of bourbon flavor […]

On this episode we’ll continue our discussion of the “mechanics of mind control” by highlighting 7 hidden addictions that leave people vulnerable to persuasion. These unconscious desires are targeted by not only cults but also advertisers, marketers, and political campaigns just to name a few. “All men are tempted. There is no man that lives […]

On this episode, we’re enjoying a pint of delicious  Kentucky Pumpkin Barrel Ale while discussing Blair Warren’s book Forbidden Keys to Persuasion. This is one of the best reads when it comes to understanding how people are persuaded to take action. On this episode we’ll be focused on the “Mechanics of Cult Mind Control” and the […]