On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying.

Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.

The post 391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying first appeared on Persuasion by the Pint.

We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”.

The post 390: What Are the Hidden Risks of Assumptions in Marketing? first appeared on Persuasion by the Pint.

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.

The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences first appeared on Persuasion by the Pint.

On this episode, we welcome Russ Ruffino, the founder and CEO of Clients on Demand. Russ developed the world’s foremost client attraction system, and we’ll be discussing his methods for scaling a business fast.

The post 388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand first appeared on Persuasion by the Pint.

On this episode, legendary marketer David Dutton joins us to talk about using AI creatively to create engaging story-based videos for your business.

The post 387: How to Persuade with Story-Driven Video Marketing first appeared on Persuasion by the Pint.

On this episode, we’ll discuss how to turn words into magic using the example of J. Peterman and others who’ve turned “ordinary stuff” into high-margin products.

The post 386: Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company first appeared on Persuasion by the Pint.

Interview with Matt Rouse – Author of “Will AI Take My Job”

The post 385: Will A.I. Replace Me? We Talk with Matt Rouse, Author of “Will AI Take My Job” first appeared on Persuasion by the Pint.

On this episode, e-commerce expert Matthew Stafford joins us on the podcast.

Over the past three decades, Matthew has been entrepreneurial and successfully building several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. You can learn more about what he’s doing for his clients at https://buildgrowscale.com.

The post 384: Can AI Increase Conversion Rates? We Talk with e-commerce Expert Matthew Stafford first appeared on Persuasion by the Pint.

On this episode, we’ll be discussing a book that is being hailed as the modern-day “How to Win Friends and Influence People”. It’s called “The Science of Likability”.

The post 383: Discussing the Science of Likability: How to Win Friends, and Trigger Attraction first appeared on Persuasion by the Pint.

On this episode, we’ll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we’ll cover the biggest reasons for online cart abandonment, and how to fix them.

You can get access to the document we share on this episode at https://docs.google.com/document/d/1wnJ2DMVD83aUgaTqjKVSDhfE5gOeXtAvbarjJ0ei9BQ/edit?tab=t.0

The post 382: We’ll Discuss the Top Digital Marketing Trends for 2025 first appeared on Persuasion by the Pint.