Persuasion Club

Episode 33 continues our deep dive into Scott Adams’ Win Bigly, Part 2 of Part 5. This week, we dig into one of the strangest chapters in Adams’ 2016 persuasion story: “Why I Endorsed Clinton (for My

Tonight on **Persuasion Club — Episode 32**, we continue our journey through Scott Adams’ *Win Bigly* with **Part 1 of Part 5**

**Persuasion Club — Episode 31**

**Sunday, August 23 • 6 PM PT**

**Special Guest: “Doc” Hypnosis (@BowTiedTrance)**

What if hypnosis isn't some guy swinging a pocket watch in front of your face?

This week, we're joined by **“Doc” Hypnosis**, aka **@BowTiedTrance**, for a deep dive into the overlap between **hypnosis, persuasion, language, psychology, and the way our brains construct reality**.

Doc is the author of *This Feels Like Cheating!* and *Demonetize Your Mind!* and spends his time breaking down the persuasion techniques hiding in plain sight—in politics, media, advertising, relationships, AI, and everyday conversation.

We'll get into:

🧠 What hypnosis actually is—and what people get wrong about it

🗣️ Pacing, leading, mirroring, and hypnotic language

🎯 How expectations and framing can change what we experience

😂 Why humor can be “nuclear-grade persuasion”

🤖 Whether AI is learning to persuade us—or we're learning to sound like AI

👀 How to recognize when persuasion techniques are being used on you

🛠️ How these techniques can be used ethically in everyday life

🥤 And, of course, the influence of **Scott Adams** and his persuasion toolkit

Can someone actually **rewire your brain** with words?

And if they can...

**How much of it is already happening without you noticing?**

Join Kevin & Steven with special guest **Doc Hypnosis** for what should be a fascinating trip down the persuasion rabbit hole.

**Persuasion Club**

Government IT workers by day. Persuasion enthusiasts and verbal cage fighters the rest of the time.

Tonight on **Persuasion Club — Episode 30**, we continue our journey through Scott Adams’ *Win Bigly* with **Part 6 of Part 4**. This week, we're digging into four more persuasion lessons: ✂️ **How to

🔥 Persuasion Club — Episode 29 | Win Bigly Part 5

The stars have aligned.

We’re celebrating International Cat Day (yes, we know it was yesterday) AND discussing Pussygate in the same episode.

It doesn’t get any better than this, folks. 🐈

Tonight, Kevin and Steven continue their deep dive into Scott Adams’ Win Bigly with “How a Trained Persuader Evaluates Scandals.”

Why do some political scandals destroy candidates while others seem to bounce right off? Adams looks at the 2016 Trump campaign through his Persuasion Filter, including:

🔥 Trump’s Taxes

🔥 KKK / David Duke Slow Denial

🔥 Judge Curiel

🔥 Khan Family Controversy

🔥 Access Hollywood / “Pussygate”

We’ll break down Adams’ argument, revisit these controversies through the lens of persuasion, and ask the bigger question: Can you predict which scandals will matter—and which ones won’t—by understanding how people actually make decisions?

Plus, because the calendar apparently has a sense of humor, we’ll give International Cat Day the Persuasion Club treatment. 🐈

📅 Sunday, August 9

⏰ 6:00 PM Pacific

🎙️ Persuasion Club — Episode 29

Come for the cats. Stay for the persuasion.

Government IT workers by day, persuasion enthusiasts and verbal cage fighters the rest of the time.

🔥 What do **Godzilla**, **public scandals**, and **getting away with bad behavior** have in common? More than you think. Join Kevin and Steven on **Persuasion Club** as we continue our deep dive into

🔥 How can a persuasion expert still get a major political prediction wrong? Watch Kevin and Steven break down How I Got the VP Prediction Wrong plus How to Persuade by Association on Persuasion Club. What does a slogan make you picture before you have time to think? Sunday, July 26 at 6:00 PM Pacific — bring your best counterargument.

In Part 2 of our deep dive into Part 4 of Win Bigly, we explore two of Scott Adams' most fascinating persuasion concepts: visual persuasion and the art of helping people imagine you in a leadership role.

Why do some images, symbols, and stagecraft stick in our minds while facts quickly fade? How can simple visual cues shape perception before a single word is spoken? Adams argues that persuasion isn't just about arguments—it's about creating mental pictures that people can't easily forget.

We also examine one of the most surprising ideas from the 2016 election: the importance of getting voters to imagine someone as president. Once that mental model exists, it can fundamentally change how people evaluate a candidate.

Join Kevin and Steven as they break down these ideas, connect them to current events, marketing, business, and everyday life, and discuss where these techniques are persuasive, where they become manipulative, and how recognizing them can make you a more informed thinker.

Whether you're interested in psychology, politics, communication, sales, or simply understanding why people believe what they do, this episode offers practical insights into one of the most powerful—and often invisible—forms of persuasion.

Government IT workers by day. Persuasion enthusiasts and verbal cage fighters the rest of the time.

#PersuasionClub #WinBigly #ScottAdams #Persuasion #Psychology #Communication #Marketing #Politics #Influence

Persuasion Club EP25 — Win Bigly Part 1 of Part 4 (July 5, 2026)

We begin our study of Part 4 of Scott Adams' Win Bigly. This episode covers linguistic kill shots, Trump's campaign nicknames, visual persuasion, and why bold messaging beat playing it safe — with real examples from 2016. Includes Persuasion Trivia, Persuasion Duel, audience Q&A, and Purrsuader.

We'll continue our exploration of Part 4 in future episodes.

Keywords: Scott Adams, Win Bigly, persuasion, Trump, linguistic kill shot, influence, communication

Join Kevin and Steve as they revisit the most memorable concepts, debate the ideas that held up (and those that didn't), share plenty of laughs along the way, and close the book on one of the most inf