Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."

00:00 Introduction to Dr. Yanniv Zaid

02:59 The Journey from Air Force to Sales Training

06:09 The Evolution of Sales in the Digital Era

09:01 Authenticity in Sales and Marketing

12:11 The Role of AI in Sales

14:59 Dr. Persuasion: The Man Behind the Name

17:51 Sales as a Religion: The 21st Century Sales Bible

26:59 The Value Market vs. Price Market

29:06 Creating Exclusivity and Status in Branding

32:24 The Importance of Authenticity in Sales

35:29 The Role of Social Proof in Decision Making

39:21 The Shift Towards Transparency in Business

42:02 Persuasion Techniques in Sales and Law

44:53 The Art of Listening in Sales Conversations

48:00 Identifying and Quantifying Client Pain Points

50:40 Building Trust Through Authenticity and Social Proof

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