In this episode of 'Feisty Projects', the hosts, Martin and Amber, delve into the complexities of persuasion within project management. They discuss the ideas presented in Robert Cialdini's work on persuasion, exploring the fine line between influence and manipulation. The conversation highlights how attempts at persuasion can backfire, increasing workload and damaging trust. By contrasting persuasion with truth-telling, they emphasize the importance of authenticity and strategy in professional relationships. They also touch upon the rise of influencers and how media has shifted communication norms, particularly noting how truthful engagement can foster stronger, more genuine connections in a professional setting.