Voice-based marketing is becoming increasingly popular on social media and video sites - Even in this very podcast, your player may drop an advert in for you to listen too.

How successful are voice-overs at increasing sales, though? And for a product or charity still raising funds, is it possible to increase their appeal through narration alone?

Researchers from Singapore Management University, Cornell University and INSEAD  have been investigating how narrator voices can influence customers watching crowdfunder videos and better persuade them to invest. Using real-world datasets and controlled experiments they have demonstrated that it is possible to significantly improve the effectiveness of video campaigns by employing certain techniques.

Read their original research :  https://ink.library.smu.edu.sg/lkcsb_research/6980