Pet Accountant Podcast

Pet Accountant Podcast

By Victoria Clark

The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants... more
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Best of Pet Accountant Podcast

The most played episodes among Podcast App listeners.

  1. Number 1: The P.R.I.C.E Framework - Part 3 - The Power of Implementation

    How much business advice have you listened to but never actually implemented? In this episode, Vicky explores one of the biggest barriers to growing a successful pet business: taking action. You can understand your numbers, know your pricing needs to change and consume endless podcasts, courses and advice — but none of it will improve your business unless you actually do something with it. Vicky introduces the One Decision Rule: rather than overwhelming yourself by trying to change everything at once, commit to making one meaningful business decision every month. In this episode, she discusses:Why implementation is often harder than knowing what to doHow fear and overthinking prevent business owners from taking actionWhy confidence usually comes after you act, not beforeHow the One Decision Rule makes business improvement manageableWhy you should understand the problem you're trying to solve before making changesHow small, consistent improvements can transform your business over time Maybe you need to increase your prices. Change your terms and conditions. Stop offering an unprofitable service. Invest in marketing. Or finally have that conversation you've been avoiding. You don't need to fix everything today. Choose one thing. Make the decision. Take action. Because knowing what needs to change won't grow your business — implementing it will.TakeawaysKnowing what to do is very different from actually doing it.Raising prices should be approached with confidence and a clear strategy.Confidence often develops after taking action rather than before it.The One Decision Rule encourages you to make one meaningful improvement every month.Trying to change too much at once can create overwhelm and lead to inaction.Understand what problem you're solving before implementing new advice.Small, consistent decisions can create significant improvements over time.The advice you consume only becomes valuable when you put it into practice. 💳 Podcast Sponsor This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

    32min
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  2. Number 2: The P.R.I.C.E Framework Part 2: Are You Reviewing Your Prices?

    When did you last properly review your prices? In this episode, Vicky continues her P.R.I.C.E Framework series by focusing on the second stage: R – Review. Your prices shouldn't be something you set when you start your pet business and then forget about. Your costs change, your experience grows, your service improves and the amount of time involved in delivering that service can change too. So why would your prices stay the same? Vicky explains why regularly reviewing your business is essential — and why a pricing review doesn't automatically mean putting your prices up. It's about understanding what it genuinely costs to provide your service, what value you're delivering and whether your current prices still make financial sense. In this episode, she covers:Why your pricing should evolve alongside your businessHow to calculate the true time involved in delivering your servicesReviewing your increasing costs and overheadsUnderstanding your profit margins rather than simply looking at revenueHow improvements in your service can increase its valueWhy your market positioning should influence what you chargeThe importance of attracting clients who value what you offer As your experience, reputation and service improve, the business you run today may be very different from the one you started. The question is: have your prices evolved with it?Key TakeawaysPricing should be regularly reviewed rather than treated as a fixed figure.Increasing costs can gradually reduce your profit if your prices remain unchanged.Understanding the true amount of time required to deliver a service is essential when reviewing pricing.Revenue alone doesn't tell you whether a service is genuinely profitable.Improvements in your experience and service can increase the value you provide to clients.Reviewing your pricing doesn't always mean increasing it — it means making an informed decision based on your numbers and value. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

    38min
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  3. Number 3: The P.R.I.C.E Method - Episode 1

    Before you ask “What should I charge?”, there’s a more important question to answer: “How do I want my business to be positioned?” In this episode, Vicky takes a deeper dive into the first stage of her P.R.I.C.E Framework — Positioning. One of the biggest pricing mistakes pet business owners make is looking at what everyone else charges and using that as their benchmark. But your competitors don't have your business, your costs, your experience or your clients. Vicky explains why successful pricing starts by understanding exactly where you want your business to sit in the market and who you want to serve. In this episode, she covers:What positioning actually means for a pet businessWhy copying competitors' prices can hold you backHow positioning influences what clients expect to payWhy simply increasing your prices isn't enoughUnderstanding your unique selling propositionDeciding who your ideal clients areBuilding a reputation around what you want to be known for If you want to charge premium prices, you need to give clients a reason to see you as a premium choice. Before changing the number on your price list, take a closer look at how your business is positioned. Key Takeaways:Positioning is the foundation of an effective pricing strategy.Your competitors shouldn't determine what your services are worth.Clearly understanding who you want to serve makes pricing decisions easier.Your brand, service and client experience all influence perceived value.Differentiating your business helps you move away from competing purely on price.The question isn't simply “What should I charge?” — it's “What do I want my business to be known for?” Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

    36min
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  4. Number 4: Are You Investing in Your Pet Business… or Just Spending Money?

    There’s a big difference between spending money on your business and investing in it. In this episode, Vicky explores how pet business owners can make smarter financial decisions by asking one important question: what return am I expecting from this money? An investment should have a purpose. It might help you generate more revenue, develop new skills, save time or improve how your business operates. Spending, on the other hand, can quickly become money leaving the business without delivering anything measurable in return. Vicky shares a recent example involving a significant amount of money spent on marketing advice that failed to produce the expected results, and uses it to explore how we should approach investment decisions. In this episode, she discusses:The difference between an investment and an expenseWhy spending more doesn't automatically produce better resultsHow to think about the potential return before committing moneyWhy every investment should connect to a clear business objectiveThe importance of measuring whether an investment actually workedHow to become more intentional about where your business money goes Investing in your business can be incredibly powerful — but only when there's a clear reason behind it. Before making your next big purchase, ask yourself: what am I expecting this investment to change?Investing means spending money with the expectation of creating a measurable return.A return doesn't always have to be immediate revenue — it could be new skills, greater efficiency or more time.Expensive advice, software or services aren't automatically good investments.Business investments should be linked to specific goals rather than made on impulse.Reviewing the results of previous investments can help you make better financial decisions in the future.Being intentional with your money is essential for building a sustainable and profitable pet business. This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

    52min
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  5. Number 5: Your Money Mindset Could Be Holding Your Business Back

    What if the biggest barrier to growing your pet business isn't your pricing... it's your mindset? In this episode, Vicky reflects on lessons from her recent honeymoon and explores how our relationship with money influences the decisions we make in business. From childhood experiences to the beliefs we've developed over the years, our money mindset affects everything from pricing our services to investing in our businesses and setting financial goals. Vicky explains why understanding your financial psychology is just as important as understanding your numbers, and shares some of the books and ideas that have shaped her own approach to business. In this episode, she discusses:How your upbringing can shape your relationship with moneyWhy your money mindset affects your business decisionsThe importance of defining what "enough" means to youHow setting clear financial goals creates direction and purposeBusiness books that have influenced her thinking, including Good to Great and Think and Grow RichWhy pricing decisions should be based on logic rather than fear or emotion This episode is an invitation to reflect on the beliefs you hold about money and consider whether they're helping your business grow—or holding it back. Because changing your business often starts with changing your mindset.Key TakeawaysYour relationship with money is often shaped by your upbringing and past experiences.Understanding your money mindset can help you make better business decisions.Defining what financial success looks like for you provides greater clarity and motivation.Personal development and business learning are valuable investments in long-term success.Pricing decisions should be based on facts and strategy, not fear or emotion.A healthy financial mindset is a key ingredient in building a profitable and sustainable pet business. This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

    39min
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