Pet Boarding and Daycare Podcast with Dominic Hodgson

Do you ever feel overwhelmed by the possibilities in the pet industry?

Need inspiration how you can innovate within your existing business model?

Wondering how you can diversify your pet care business to increase revenue and reduce burnout?

Then, tune in to this week’s episode where we dive deep into the art of pet business diversification, with the dynamic Eve Molzhon from Dog Handler Academy.

Eve worked in corporate sales and marketing before getting into the dog industry with Capable Canines of Wisconsin, a non-profit service dog organization. She needed a place to raise foster puppies in bulk so she could work on training them outside of her house, so in 2013 her first pet business, Fun Fur Pets Dog Daycare was born.

Since then, Eve’s passion for pets has multiplied into successful pet care business ventures including an enrichment based daycare, a dog training business and an online, video-based, fully automated staff training program; Dog Handler Academy. She also created 2nd Chance to Shine, a non-profit organization that provides basic manners training and social rehabilitation to several dogs who are currently in rescues throughout the Midwest.

Eve shares key lessons from her entire business journey including, how to hire for your culture, the challenges of marketing brick and mortar pet business vs selling online training programs, and how she gets so much done by leveraging a virtual team!

In this episode, you’ll learn about:

• Diversification Mastery: How Eve expanded from a traditional daycare to licensing a unique dog school model and why diversification is key to sustainability in business.

Eve’s story is not just inspiring; it’s a blueprint for anyone in the pet industry looking to expand their horizons and innovate within their businesses.

This week’s podcast guest, Eve will be joining us at the upcoming Pet Boarding and Daycare Expo in Vegas in May. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Thank you to Eve Molzhon for sharing her expertise and insights. Learn more about Eve and Dog Handler Academy at DogHandlerAcademy

If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery

Thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps

• 00:51 – What’s in today’s show…

Are you stuck in the daily grind of your pet business, wondering if there’s a better way to operate?

Do you feel like your pet care business could use a burst of creativity to help you stand out in a crowded market?

Are you looking for an edge but keep getting dragged into the day-to-day tasks, and never have time to develop your business?

If so, this week’s episode of the Pet Boarding and Daycare Podcast will help give your business the creative boost it needs, because we are diving into the world of innovation. 

Dom is joined by Alex McKinnon, a seasoned innovator with years of experience at companies like Braun. Alex brings a wealth of knowledge about breaking conventional patterns and injecting creative strategies into your pet care practices.

You will discover Alex’s ten innovation principles that will help you create an environment and culture, where business breakthroughs can thrive.

Dom also shares the story of his own pet care innovations, and some of the most successful business and marketing innovations he has engineered for his clients, including induction programs and recurring revenue memberships.  

In this episode, we explore:

• Innovation Origins: Explore how Alex McKinnon invented a new feeding system to help boarding businesses with hygiene, staffing and profitability 

If you’re ready to transform the way you think about your business and spark significant change, this episode is packed with actionable advice, inspiring stories, and practical strategies that will help you unleash the full potential of your pet business through innovation.

This week’s podcast guest Alex McKinnon will be joining us at the upcoming Pet Boarding and Daycare Expo in Vegas in May, which is prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Thank you to Alex McKinnon for sharing his expertise and insights. Learn more about Alex and his innovative Kleanbowl product for the pet industry at Kinninc.com

If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps 

00:51 – Welcome from Dominic Hodgson01:53 – Sponsor Message from Forever Stainless Steel02:49 – Dog News Feature: Rescue Dog Hero07:00 –Main Topic: Innovation in Pet Business09:05 – Dom’s Insights on Business Innovation13:44 – Guest Introduction: Alex McKinnon’s Background16:22 – Discussing the Kleanbowl Innovation21:13 – Exploring the Benefits of Kleanbowl and Business Innovations23:01 – Alex’s Discussion on the Essentials of Innovation27:22 – The Importance of Networking and Conferences30:12 – Story on Partnerships in the Pet Industry33:21 – Keys to Successful Innovation in Pet Businesses38:05 – Alex’s number #1 innovation tip41:15 – Final Thoughts and Website Promotion42:00 – Closing Remarks and Preview of Next Week’s Topic on Pricing

Do you ever feel isolated in your pet business journey?

Do you struggle to push yourself out of your comfort zone, which holds you back from making meaningful connections? 

Wondering how forging strong relationships can actually impact your bottom line and business resilience, especially in tough times?

In this week’s insightful episode of the Pet Boarding and Daycare Podcast, we unravel the game-changing strategy of networking, and nurturing key relationships that could redefine the trajectory of your pet business.

Host Dom Hodgson, is joined by Jen the Vet, Amy and Bill Hillis from Social Pet Hotel, and Claire Cronin from Live Oak Bank, as they dive deep into real-life stories that showcase the power and benefits of community engagement and strategic partnerships.

This episode sheds light on:

• Unlocking Vet Partnerships: How aligning with local vets can turn them from little-known acquaintances into invaluable allies.

If you’ve struggled to build a network and a community, then this episode is packed with actionable strategies, heartfelt advice, and motivational success stories that will give you the confidence to get out there, and open local relationships with key industry allies. 

Many of today’s podcasts guests will be joining us at the upcoming Pet Boarding and Daycare Expo in Vegas in May, which is prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest

Huge thanks to Jenn the Vet, Claire Cronin, Amy Hillis and Bill Hillis for sharing their winning networking strategies.

To find out more about Jenn the Vet go to DrJenthevet

To find out more about Amy and Bill Hillis and Social Pet Hotel, go to Socialpethotel

To find out more about Claire Cronin and Live Oak Bank go to LiveOakBank

Thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

01.00 – Coming up in this week’s show…01.53 – Jen the Vets advice for creating an alliance with your local vet 07.07 – How Pet Resort Hospitality Group can help you sell your business08.42 – Meet Claire Cronin and Amy and Bill Hillis 13.14 – Building banking relationships16.37 – Managing a pet care business through Covid 23.10 – Finding a bank whose values match your own 27.02 – The business aftershocks of Covid   34.15 – Why good relationships are the foundation of your success40.18 – Benefits of getting involved in industry events42.30 – Concentrate on local relationships first43.30 –  How you can join me, Amy, Bill and Claire at the Vegas expo

Are you contemplating the sale of your pet business but unsure how to ensure its legacy?

Does the thought of selling your life’s work leave you worried about your loyal employees’ future?

Then you are in luck because in this week’s episode we deep dive into the exit strategies that are available to you when it’s finally time to hang up your dog leads and put away your poo bags.

To help get a real-life insight into the selling process I’m talking to Eyal Cohen from Pet Resort Hospitality Group. Eyal is a maestro of mergers and acquisitions in the pet care space, and together, we explore the crucial decisions you face when it’s time to sell your daycare or boarding business. 

We deep dive into what options you have when it comes to selling your pet business, from handing over the reins to a trusted employee to joining forces with industry consolidators, so you ensure your legacy thrives beyond the sale.

This interview provides essential insights for any pet care entrepreneur who is standing at the crossroads, deliberating between expansion or exiting the industry altogether.

Also, in Dog News we dive into the latest survey that reveals the most popular pooches in the USA and UK, and Dom shares a preview of what’s in store at the upcoming Pet Boarding and Daycare Expo in Vegas.

Tune in to learn about;

Maximizing Your Exit: The Art of Selling Your Daycare Business: We lay out the strategic approaches to selling your pet care business, whether to a private buyer, an empowering consolidator, or an industry enabler.

Enablers vs. Consolidators: Eyal offers insight into how his approach differs from traditional industry consolidators, focusing on enabling growth rather than just acquisition.

Inside the Sales Process: Eyal Cohen unpacks the emotional and strategic layers of selling a pet care business.

Empathy in Exit Planning: We delve into the emotional considerations business owners face when thinking of selling and how to navigate them.

Legacy and Leadership: Understand the importance of maintaining a business’s legacy and supporting leadership after the sale.

Vegas Unveiled: A Glimpse into the Pet Boarding and Daycare Expo: Dom shares exciting teasers from the upcoming event, including collaborative marketing sessions and powerful presentations that promise transformative business insights.

If you are fearful about selling to a faceless consolidator, and are looking for a succession plan that aligns with your values and vision for your pet care facility then this episode has you covered.

Huge thanks to Eyal Cohen for sharing his wisdom and experience with selling a pet care business. 

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Eyal Cohen, and if you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

01.00 – Coming up in this weeks show…02.00 – Vegas Expo preview 04.08 – How Forever Stainless Steel can help with your pet care grooming solutions07.30 – Is it time to niche your pet care service? 08.37 – Welcome to Eyal Cohen!09.11 – Ditching Diamonds for dogs, Eyal’s origin story 13.19 – What options do you have when selling your facility? 17.19 – The biggest fear when selling, what happens to your people?   26.58 – How inviting an investor in can help growth32.27 – Why you should spend more on what works36.45 – The PRHG process for selling 38.20 –  Dom on the spot! What’s the worst and best advice he’s given? 41.36 –  Eyal’s contact details…

Struggling to make your pet care business stand out online?

Need help with increases sales but don’t know where to start?

Want to turn casual one-time sales into a loyal community of clients?

Then you are in luck because in this week’s episode Dom is joined by digital marketing expert Joe Meyers. Together they lay out a simple three-step plan to help you identify the hidden opportunities in your operation, so you can turn marketing challenges into business success. 

And, in a special edition of Dog News you’ll hear a touching tale of doggy loyalty as Dom interviews Travis Ogden, the daycare owner, whose four-legged client leapt from a car window after an accident, then travelled a mile to reach Travis doggy daycare. This story went viral, highlighting the incredible bond between pet care facilities and their canine clients, and it brought Travis A LOT of media coverage.

Tune in to discover; 

• A Loyal Dog’s Safe Haven: Hear how runaway dog Aries, found refuge in her trusted daycare, we speak to the owner Travis Ogden

Tune in now and discover how to critique your own pet business marketing systems using Joe’s simpler three-step system.

You’ll also, get a sneak peek into the latest edition of the Pet Boarding and Daycare magazine, which features must-read articles about reducing and reacting and recognizing bloat in your pet care facility, Fern talks about the development of daycare from babysitting to schooling, Eve Molzhon explains the ‘Good’ technique that transforms shy and anxious daycare dogs, and much more…

You can subscribe for FREE to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Huge thanks to Travis Ogden and Joseph Myers for making this such a special show.

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

Find out more about Joe Myers by going to ShareMarketing

Find out more about Travis Ogden by going to HoundsTown

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

00.51 – Coming up in this week’s show…02.51 – How Pet Resort Hospitality Group can help you sell your business03.45 – Meet Travis Ogden, the Hero of Hounds Town07.48 – Travis business origin story09.58 – How Travis and Aries went viral13.25 – Meet Joe Meyers, digital marketing expert17.37 – How Joe gets the feel of a facility23.30 – The devil is in the data  30.28 – How a birthday card can drive sales32.27 – Why you should spend more on what works36.25 –  How to help staff sell more services38.18 – Do you need more marketing OR more sales?40.41 –  How to get help from Joe Meyers and his Share Marketing Agency41.20 – On next week’s show I talk to Eyal Cohen about the options you have when selling your business…

Do you offer outstanding pet care but struggle to communicate what makes you special?

Does your marketing lag behind your experience, and are you failing to stand out from the competition?

Are you ready to sprinkle some Disney magic onto your pet business but unsure where to start?

Then you are in luck, because this week the Pet Biz Wiz brings you an episode packed with marketing strategies swiped straight from the magic kingdom, that you can plug straight into your pet business.

You’ll learn how to wow your clients and create ‘story-worthy’ moments that fuel word of mouth.

Dom is also joined by Disney customer service expert Vance Morris, a former Disney cast member with a decade of experience enchanting guests behind the berm at Disney. Dom and Vance explore how you apply Disney’s magic formula to your pet boarding and daycare business.

You’ll discover Vance’s insider tips on creating unforgettable client experiences, using the power of surprise to foster customer loyalty, and designing an environment that turns first-time visitors into lifelong fans.

And you’ll learn about the “shock and awe” approach to welcoming new clients, ensuring they recognize immediately that they’ve chosen the right facility for their furry friends.

Plus, Rebecca Shipman from Barkleigh drops in to share what is in the latest issue of the Pet Boarding and Daycare magazine, and gives a sneak peek into the upcoming Pet Boarding and Daycare Expo West in Las Vegas.

Tune in to discover:

• Pet Biz P.R. Hack: How to newsjack everyday stories to help you attract clients and sell more of your daycare services 

• Disnifying Your Customer Service: How simple changes in your approach can create lasting impressions and elevate your brand.

Tune in now, and let us help you transform your pet business into a place where every day feels like the happiest place on earth, for pets and their owners alike.

Huge thanks to Vance Morris and Rebecca Shipman for making this such a special show.

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

Find out more about Vance Morris by going to VanceMorris

Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here

Episode Time Stamps

01.43 – New review for the podcast!02.19 – Why you should check out the shows exclusive Facebook group02.56 – How Forever Stainless Steel can help with your pet care grooming solutions03.53 – How a story about a ripped up wedding dress can help fill your daycare06.13 – Disnifying everything in Your Pet Business, from pricing to process11.30 – How to identify the villain problem that your hero service will fix14.44 – Meet Vance Morris, Disney customer service expert!17.08 – How to make your facility more welcoming24.35 – Creating a ‘rope-drop’ moment in your pet business  31.47 – How pricing like Disney means a better experience for your guests33.56 – Rebecca Shipman from Barkleigh shares what’s in this month’s magazine36.30 –  How to register for the Vegas expo and get a room rate discount39.22 – Coming up in next weeks show, a live pet biz consultation…

Are you struggling to staff your pet care facility?

Do you need a hiring system that can cope with the growth of your business? 

Then you are in luck, because this week Dom is joined by pet care recruitment specialist Joe Latona. Joe started as a dog walker in Chicago, moved into management and HR roles, and now runs a pet care recruitment agency.

Joe and Dom deep dive on how you can re-imagine your recruitment process, so you turn hiring headaches into sustainable staffing solutions. You’ll learn how to attract top talent, perfect your interview process, and cultivate a culture that retains passionate pet professionals. 

Whether you’re just launching your daycare or looking to elevate your existing staff, this is a comprehensive guide for all things staffing in the doggy daycare and resort space.

You also get to join Dom as he shares a peak behind the scenes in a week of the life of the Pet Biz Wiz, which includes a running a mastermind, consulting with pet professionals all over the world, and attending Crufts. Renowned dog trainer Heather Beck drops by to share some details about her keynote presentation at the upcoming Pet Boarding and Daycare Expo.

Tune in to learn more about;

A Week with the Pet Biz Wiz – Dom gives you a whistle-stop tour as he pulls back the curtain so you can hear what he got up to during a very busy week

Mastermind Musings – Discover why pet professionals from right across the industry take two days out of their business to attend an industry specific mastermind

Coaching Call Eavesdrop – Listen in on some real-life coaching calls to get a behind the scenes at how Dom does his stuff

Crufts Marketing Mishap: Dom spots a widespread error at the world’s biggest dog show —where vendors are failing to capture customer emails. Don’t you make this mistake

Operational Excellence: Joe Latona shares a behind-the-scenes look at a successful doggy daycare operation that exemplifies the best practices that makes it easier to attract to attract top talent. 

Pet Care Wages Wisdom: Unravel the complex relationship between wages, quality recruitment, and business growth in the tight labor market of today’s pet care industry.

Safeguarding Standards: Learn about the importance of rigorous reference checking in the recruitment process to maintain the highest standard of hires.

Sustainable Scaling Systems: Joe emphasizes the power of systems and structures in scaling your pet care business, without compromising the quality of care and service.

Exclusivity and Pricing: Discover how strategic pricing and offering exclusive services can elevate your business above the competition, and make hiring much easier.

If hiring and maintaining staff is a big challenge at your facility right now, then this episode is a must listen.

Huge thanks to Joe Latona, all of Dom’s mastermind members, and Heather Beck, who is delivering the keynote at the upcoming Pet Boarding and Daycare Expo.

To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest

Huge thanks to this week’s show sponsor Pet Biz Insurance. From grooming to veterinary practices to boarding facilities, Pet Biz Insurance has the expertise to offer a unique coverage plan tailored to safeguard your business and the pets you care for. For a no obligation quote, go to PetBizInsurance

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

Find out more about this week’s amazing guests below; 

Find out more about Joe Latona and WalkerScout Recruitment Solutions by going to WalkerScout

Find out more about Heather Beck by going to K9Lifeline

Episode Time Stamps

00.51 – Coming up in today’s show…01.30 – Pulling back the curtain on a week in the life of the Pet Biz Wiz02.25– What is a pet business mastermind?05.27 – How surrounding yourself with other pet professionals accelerates growth11.00 – Why Dom recommends coaching programs12.40 – How email can boost pet care bookings 17.30 – Marketing mistakes from the world’s biggest dog show, Crufts!21.48 – How Pet Biz Insurance can help you better protect your pet business23.00 – Meet Joe Latona, pet industry recruitment specialist29.00– Recruitment advert best practises 32.30 – How a clean facility help attract better staff members42.24 – How premium pricing makes recruiting much easier45.06 – Pet Boarding and Daycare Keynote speaker, Heather Beck stops by!

Do you offer enrichment, but struggle to market the benefits?

Have you ever wondered what it takes to turn a passion for pet care into a thriving multi-location business?

This week’s packed episode is a must-listen for anyone in the pet care industry who dreams of expansion without the nightmare of compromised service quality or profit loss.

I’m joined by Sean Parker, whose doggy daycare in Dubai is redefining pet care luxury. Top legal beagle Jeremy Cohen from Boston Dog Lawyers shares crucial advice about the correct waivers and licenses all daycares should have in place, the dynamic duo from Scouts Honour talk about how enrichment benefits the clients, the staff, the dogs and the bottom line, and

Rebecca Shipman stops by to share the scoop on the upcoming Vegas pet boarding and daycare expo.

Tune in to learn more about; 

Dubai’s Daycare Revolution: Sean Parker from My Second Home in the UAE, shares the blueprint of his ground-breaking doggy daycare in Dubai.

Indoor Air-Conditioned Dog Parks: Sean shares innovative operational solutions for keeping dogs cool, including water games, scent sessions and indoor snow sports!

Navigating Legal Waters: Jeremy Cohen of Boston Dog Lawyers shares some indispensable legal advice for pet care business owners.

Behavioural Economics: Discover why effectively marketing enrichment activities will cause clients to drive past competitors to access your services

Enrichment Mastery: Alison and Kristen from Scouts Honour are excited to share their strategies for keeping pets engaged and happy at the upcoming expo!

Expo Exclusive: Rebecca Shipman from Barkleigh drops in with some exciting news about registration opening for the Pet Boarding and Daycare Expo in Vegas.

To register for this year’s Las Vegas pet boarding and daycare expo, where I will also be speaking, go to petboardingexpowest

Huge thanks to Rebecca, Jeremy, Sean, Allison and Kristen for making this a special show.

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars.

To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

Find out more about this week’s amazing guests below; 

Find out more about Sean Parker Dubai based business by going to MySecondHome

Find out more about Jeremy Cohen and the Boston Dog Lawyers by going to BostonDogLawyers

Find out more about Allison and Kristen by going to Scoutshonourpetretreat

Episode Time Stamps

01.10 – What is a Pet Business Mastermind?03.19 – Rebecca Shipman from Barkleigh talks about the Vegas expo07.22 – Why you need to check out the enrichment seminar in Vegas in May09.38 – How Forever Stainless Steel can help with your pet care grooming solutions11.27 – Meet Sean Parker, top dog in charge of Dubai’s biggest doggy daycare15.09 – A deep dive on the dog market in the Middle East19.30 – Sniffari School, Stimulation Sessions and Snow activities for dogs in Dubai! 21.14– The challenges of caring for dogs in extreme temperature countries24.59 – Building a niched small breed specific doggy daycare33.35 – Meet Jeremy Cohen, of Boston dog lawyers39.40 – The bare minimum legal help pet care facility owners should get42.34 – How investing in CPD shows you are running your pet business the right way46.13 – Coming up on next week’s show…

Have you thought about franchising your pet care business, but don’t know where to start?

Do you have awesome operational systems but lack the marketing systems required to scale your business to more locations?

Are you worried that scaling will simply put more stress on your staffing systems and pressure on your profit margins?

Then you are in luck, because in this week’s show I’m talking to Steven Parker, the visionary co-founder and co-CEO of K9 Resorts, a super successful luxury pet care franchise.

Steven walks us through his entire business journey, from setting up a small local pet care business with his brother Jason when they were aged just 14 and 12, to now running an award-winning ‘premium’ franchise with over 160 locations nationwide.

You’ll discover the ingredients that go into K9 Resorts’ secret success sauce, which includes a passion for pets, obsessing over all business details, and providing a premium experience for clients and their dogs.

Tune in to learn about;

Humble Origins: How Steven and Jason’s journey began by setting up a dog walking and pet sitting side hustle when they were just teenagers.

Franchise Philosophy: Steven offers invaluable advice on maintaining standards, empowering staff, and ensuring every element of service meets the ‘luxury’ tag.

Scaling Secrets: How franchising nationwide forced Steven and Jason to work on the business and not in the business, and how private equity accelerated their growth.

Premium and Proud: Why K9 Resorts have chosen to position themselves at the top of the luxury ladder, as the Ritz Carlton of pet care facilities.

Fishing in Smaller Ponds: The advantages of targeting a niche affluent market, who are willing to pay for unparalleled service and peace of mind.

Soldiers Not Generals: What attributes and attitudes K9 Resorts look for to find perfect franchisees for K9 Resorts.

The Future of Franchising: Find out what’s on the horizon for K9 Resorts and how they plan to continue their legacy of excellence.

Huge thanks to Steven for sharing his inspiring story!

Enjoying this podcast? Then please subscribe and leave us a review.

Huge thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To register for this event, or inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

Find out more about this week’s amazing guests below; 

Check out K9 Resorts locations and services by going to K9Resorts

Find out more about franchising opportunities by going to K9Franchise

Episode Time Stamps

00.51 – Coming up in this week’s show… 02.50 – How Pet Resort Hospitality Group can help you sell your business07.44 – The affluent attractive marketing strategy09.08 – Meet Steven Parker of K9 Resorts09.32 – Steven and Jason’s Pet Business Origin Story11.24 – The franchising lightbulb moment13.54 – How Disney and Ritz Carlton inspired K9 Resorts15.44 – How the Parker brothers found their franchise superpower26.24 – Why K9 resorts embraced a premium model27.48 – Why superior staff training is the key to success34.00 – Why Steven and his team still attend industry events38.00 – How you can be different and better39.00 – Coming up on next weeks show, an interview with Jeremy Cohen of Boston Dog Lawyers…

How often should you communicate with your clients?

Should you send regular emails, texts, newsletters, or none of the above?

Do you have an automated marketing system that warms up new prospects, and gets them excited about using your services?

Most pet care facilities have awesome operational, staff training, and canine enrichment systems, but they lack a proven marketing process.

In this week’s packed show, I’m talking to Digital Marketing Expert Josh Hightower about CRM’s (Customer Relationship Management Systems) and Dr. Jen the Vet pops in to talk about how pet care facilities can reassure worried clients about the mystery canine virus.

What both these guests are really talking about is how powerful and effective it is when you send regular, consistent communication to your prospects and clients.

A CRM system with email sequences and multiple follow-up steps can help automate your marketing and turn your website into a working funnel.

And…if you send regular, entertaining emails to your clients that position you as their local canine expert, then they’ll be much more likely to believe what you say about the mystery illness than what they read in the National Enquirer!

Tune in to learn about;

Leaky Bucket Websites – Why your bright shiny website may not be working, and how to fix it!

How to Build a Sales Machine – How a CRM (Customer Relationship Management) system can automate your client attraction process.

Why Better Lead Capture = Bigger Profits – If you aren’t actively capturing emails and following up with leads then you are leaving a lot of money on the table

How to Maximize Profits from Existing Clients – How adding a system for cross-selling services can explode your profits.

The Facts Behind the Mystery Illness – Dr. Jen the Vet stops by with some brilliant advice about communicating and reassuring your pet care clients.

Vaccination Advice for Boarding Clients – Jen lays out her vaccination recommendations to better protect your clients’ dogs (and your business)

Huge thanks to Josh Hightower and Jen the Vet for sharing their wisdom in this week’s episode.

Enjoying this podcast? Then please subscribe and leave us a review.

Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024. 

Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To inquire about a trade show booth go to Petboardingexpowest.com

To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com

Find out more about this week’s amazing guests below; 

Find out more about Dr Jen the Vet by going to DrJenthevet

Find out more about Josh Hightower and the pet industry’s first CRM sales engine by going to PetBizSuite

Episode Time Stamps

00.51 – Coming up in this week’s show… 02.16 – How Forever Stainless Steel provides maintenance free bathing systems03.11 – New Feature! Dog News06.53 – How to use scent news stories to help you sell more enrichment sessions08.50 – Dom’s marketing mission to help the pet industry12.39 – Is your pet business website a leaky bucket?17.06 – How to provide value for your clients on your website19.30 – The twin engines that drive your business growth24.04 – How to automate cross-sells in your pet business31.25 – Suffering from pet care software overwhelm!33.00 – Introducing Dr Jen Chatfield36.55 – How dog daycare owners can get in front of mystery illness rumours41.30 – Coming up on next weeks show, an interview with the creator of a premium pet care franchise…