In the past 48 hours, the pet care industry has continued to exhibit robust growth, propelled by new product launches, evolving consumer trends, and ongoing shifts in ownership demographics. The global pet industry is forecast to reach 300 billion dollars by 2030, with recent momentum driven by categories like pet supplements and specialty foods. One of the most notable market movements is the surging interest in pet probiotics and supplements. The pet supplement market is projected to grow to 1.05 billion dollars by 2027, with searches for dog probiotics climbing 91 percent over the last five years. This spike is fueled by the humanization of pets, as owners seek to mirror their dietary habits—such as gut health consciousness—in their pets. Approximately 7 percent of pet owners purchased a gut-supporting formula for their animals last year, reflecting this broader wellness trend.

Market data highlights a pivot in regional growth patterns as well. In 2024, European markets contributed 52 percent of global pet care growth, outpacing North America’s 33 percent. This marks a shift from previous years, indicating that mature markets remain engines of sector expansion. Latin America, Asia Pacific, and Africa combined accounted for just 16 percent of growth, suggesting that global leadership remains with European and North American firms.

Consumer behavior is also evolving. Gen Z is driving a rise in pet ownership, and globally, cat ownership is accelerating faster than dogs. Over one in four households now own a cat, underscoring an opportunity for brands to focus on feline-focused products and services. On the supply chain front, industry reporting from the Global Pet Expo 2025 confirms ongoing resilience, with online sales strengthening and product claims increasingly mirroring those in human food categories.

Industry leaders are responding with targeted innovation. Major players are doubling down on health-oriented lines and expanding e-commerce capabilities to meet the demand for convenience and personalization. Compared to last year, investments in digital marketing and DTC models are notably higher, while brick-and-mortar price promotions have eased.

In summary, the pet care industry remains dynamic, with wellness-focused products, digital sales strategies, and shifting regional leadership defining its current state.

Pet Care Industry Update: Growth Continues Despite Economic Headwinds

The global pet care industry continues its robust expansion, with projections indicating the market will reach $300 billion by 2030. According to the latest data from the American Pet Products Association, U.S. pet industry expenditures hit $152 billion in 2024 and are expected to grow to $157 billion in 2025[5].

Pet ownership in the United States has seen remarkable growth, with 94 million households now having at least one pet, up significantly from 82 million in 2023[5]. This expansion is largely driven by younger demographics, with Gen Z households showing a 43.5% increase in pet ownership over the past year[5].

The pet supplement market continues to be a standout segment, projected to reach $1.05 billion by 2027. Particularly notable is the rising popularity of pet probiotics, with searches for "dog probiotics" increasing 91% over the past five years[1]. This trend reflects the ongoing humanization of pets, as owners increasingly apply human health concepts to their animal companions.

Despite economic uncertainties, the pet industry demonstrates remarkable resilience. Recent data shows that 77% of U.S. pet owners report that financial concerns have not impacted their pet ownership decisions[5]. This stability underscores the deep bond between people and their pets, particularly among younger generations who are more likely to have multiple pets compared to older demographics.

Dog ownership now extends to 51% of U.S. households, representing approximately 68 million dogs, while cat ownership accounts for 37% of households with around 49 million cats[5]. This growth in multi-pet households, especially among Gen Z owners where 70% report having two or more animals, suggests continued market expansion opportunities for pet care companies focusing on diverse product offerings and services tailored to multiple-pet homes.

PET CARE INDUSTRY UPDATE: MAY 2025

The pet care industry continues to show robust growth in 2025, with recent data indicating significant market developments. Just yesterday, Butternut Box secured £64 million in debt funding to scale their operations[1], highlighting ongoing investor confidence in the pet food sector.

The American Pet Products Association reports that US pet industry sales reached $152 billion in 2024, a 3.4% increase from 2023. Pet food and treats remain the dominant category at $65.8 billion, representing over 43% of total industry sales[5]. For 2025, projections suggest the industry will reach $157 billion, with pet food and treats expected to grow to $67.8 billion[5].

Consumer behavior is showing interesting shifts. A recent survey indicates that 69% of pet owners are considering a health reset for their pets in 2025, reflecting increased focus on preventative care[4]. However, financial preparedness for pet medical emergencies has declined, with only 49% of pet parents reporting they would be financially prepared for such events, down from 59% last year[4].

This economic uncertainty is affecting pet acquisition trends, with only 27% of current pet owners interested in getting a new pet in 2025, compared to 66% who said the same about 2024[4].

Industry leaders are addressing these challenges through innovation and education. At the recent Global Pet Expo in March, industry executives participated in a panel discussion titled "Turning Today's Uncertainty into Tomorrow's Opportunity," providing retailers with insights on navigating economic forces reshaping consumer spending[3].

Generational shifts are also influencing the market, with Gen Z and Millennial pet owners driving new purchasing behaviors and contributing to record sales[5].

As the industry continues to evolve, companies that focus on pet health solutions, financial accessibility, and meeting the needs of younger consumers appear positioned for strongest growth throughout 2025.

In the last 48 hours, the pet care industry has continued its robust growth trajectory, backed by fresh consumer demand, technological innovation, and shifting purchasing patterns. Global sales in the pet care sector are set to reach around 157 billion dollars in 2025. Notably, over 77 percent of US pet owners report that their pet-related spending has not been impacted by current economic fluctuations, indicating continued resilience and high prioritization of pet wellbeing.

E commerce is playing an increasingly critical role. The global pet care e commerce market, recently valued at 92.1 billion dollars in 2024, is projected to reach nearly 130 billion dollars by 2030, growing at a compound annual rate of 5.8 percent. This expansion is powered by rising pet ownership, an increasing desire for convenience, and the elevated importance of pet health and wellness. Subscription-based services are gaining traction, automating the delivery of essentials and appealing to owners seeking convenience and reliability in their purchasing routines.

A significant current trend is the surge in specialized pet supplements. The pet supplement market is expected to exceed 1 billion dollars by 2027. Products such as dog probiotics are particularly popular, with searches for these items up 91 percent in the last five years. The humanization of pets is a core driver, with more owners choosing food and wellness products for pets that mirror their own dietary habits, such as gut-supporting formulas.

On the supply side, digitalization and direct to consumer models are addressing ongoing supply chain challenges and creating new efficiencies. Companies are investing in AI powered product recommendations and streamlined logistics for faster, more reliable fulfillment. There has been no significant regulatory disruption reported this week, but ongoing trade and tariff adjustments continue to influence e commerce pricing.

Compared to earlier in the year, growth remains steady but shows sharper focus on wellness, digital, and subscription channels. Market leaders are leveraging data analytics and personalized product offerings to stay competitive, while new entrants are targeting niche health products and sustainable goods.

In sum, the last two days highlight a pet care industry characterized by sustained growth, rapid digital adoption, and evolving consumer expectations for health, convenience, and quality.

Recent analysis of the Pet Care industry reveals a sector experiencing robust growth and rapid digital transformation, with developments over the past 48 hours highlighting ongoing trends rather than major new headline events. The American Pet Products Association projects 2025 sales to reach 157 billion dollars in the U.S., with three in four pet owners saying economic pressures have not reduced their spending on pets[3]. This underscores resilient consumer loyalty even amid broader economic uncertainties.

Globally, the pet care e-commerce market is set to grow from 92.1 billion dollars in 2024 to 129.5 billion by 2030, driven by rising pet ownership and demand for convenience, as online shopping becomes the preferred channel for buying pet food, medications, and accessories[5]. Subscription services in particular are surging, offering regular deliveries that fit the routines of busy owners. Over the past week, no new blockbuster mergers or acquisitions have been reported, but partnerships are quietly expanding between e-commerce platforms and veterinary brands to enhance online health consultations and wellness product sales[5].

New product launches continue to favor health and wellness, especially probiotic supplements and tailored foods, as searches for dog probiotics have increased by 91% over five years. Pet owners are increasingly treating pets like family, fueling demand for premium, health-focused products[1]. Consumer behavior remains steady, with price increases in premium and organic pet foods reported, but mass-market brands are keeping prices stable to retain cost-sensitive buyers. Supply chain issues have eased compared to previous years, though occasional delays are still seen in specialty imports.

Industry leaders are investing in AI-driven customer support and personalized product recommendations to enhance the online shopping experience. Major retailers are expanding their subscription models and leveraging social media to boost engagement, with pet wellness content performing strongly on platforms like TikTok[1]. Regulatory changes are minimal at the moment, with no significant new legislation affecting operations.

Compared to previous reporting, the industry remains on an upward trajectory, with digital adoption and health-centric innovation driving most new activity, while consumer habits and loyalty remain steady. The tone is optimistic, with leaders focusing on customer convenience and wellness to stay ahead in a competitive market.

Pet Industry Update: Growth and Emerging Trends May 2025

The pet care industry continues to demonstrate remarkable resilience and growth in 2025. According to the American Pet Products Association's latest report released in March, the U.S. pet industry reached $152 billion in expenditures for 2024, with projections indicating a rise to $157 billion for 2025[3]. This growth occurs despite economic uncertainties, as 77% of American pet owners report that current economic conditions have not affected their pet spending habits[3].

Pet ownership has expanded significantly, with 94 million U.S. households now owning at least one pet, up from 82 million in 2023[5]. Dog ownership has grown to 51% of households (representing 68 million dogs), while cat ownership accounts for 37% (49 million cats)[5].

A key driver of this expansion is Generation Z. In 2024, 18.8 million Gen Z households owned pets, marking a 43.5% increase from 2023[5]. This demographic is more likely to have multiple pets, with 70% of Gen Z pet owners having two or more animals[5].

The pet supplement market is experiencing particularly strong growth and is projected to reach $1.05 billion by 2027[1]. Pet probiotics are emerging as a standout category, with searches for "dog probiotics" increasing 91% over the past five years[1]. This trend reflects the ongoing "humanization of pets," as consumers increasingly apply human health concepts to pet care.

The global pet industry as a whole is on track to reach $300 billion by 2030[1], driven by evolving consumer preferences and innovative product categories.

APPA president Pete Scott notes that these figures "reaffirm that pet care remains a top priority for Americans, reflecting the deep and lasting bond between people and their pets"[5], highlighting the industry's continued importance even in changing economic landscapes.

The Pet Care industry has experienced notable developments in the past 48 hours, continuing a pattern of robust growth and evolving consumer expectations. The most recent industry data projects that U.S. pet care expenditures will reach $157 billion in 2025, up from $152 billion in 2024. This reflects a resilient market, with 77 percent of U.S. pet owners stating that their spending on pets remains unaffected by economic concerns. Pet ownership now encompasses 94 million households, a significant jump from 82 million in 2023, driven largely by Millennials and Gen Z. In fact, Gen Z pet ownership grew nearly 44 percent year-over-year, with 70 percent of these owners now caring for multiple pets.

A prominent market trend is the surge in demand for pet supplements, particularly probiotics. Market analyses predict the pet supplement sector will surpass $1 billion by 2027, fueled by a 91 percent spike in consumer searches for dog probiotics over the past five years. Products such as dog vitamins and gut-health formulas are increasingly popular, and their visibility is amplified on social media, with pet probiotic content garnering hundreds of millions of views. This trend aligns with broader consumer preferences for health-oriented products, mirroring the humanization of pet care.

New product launches and category expansions are also defining the current landscape. Pet wipes and specialized health foods are gaining traction, reflecting rising consumer awareness about pet hygiene and wellness. Meanwhile, the emphasis on multi-pet adoption among Gen Z is influencing product development and marketing strategies.

Price stability has generally characterized pet care shelves despite inflation elsewhere, largely due to strong supply chains and proactive industry responses to earlier disruptions. Notably, there have been no major regulatory changes reported within the last week, but industry leaders are investing in innovation and sustainability to anticipate future market needs.

Compared to previous years, the industry’s momentum is strengthening, with more households prioritizing pets and brands rapidly iterating to serve health-conscious, digitally engaged consumers. Leading companies are focusing on expanding their wellness product lines and forging digital partnerships to meet shifting demands and maintain market share. Overall, the pet care industry remains a dynamic and resilient sector, poised for further expansion amid changing consumer behaviors and macroeconomic challenges.

In the past 48 hours, the global pet care industry continues to demonstrate strong momentum, building on robust growth from the previous year. Recent data from the American Pet Products Association highlights that 97 percent of U.S. pet owners now consider their pets to be full family members, reflecting ongoing humanization trends and fueling increased demand for premium services and products. This continued shift is driving consumer preferences towards convenience, sustainability, and novel product experiences, with an uptick in spending on specialized food, wellness, and tech-enabled services compared to prior years.

The pet care market has seen notable deal activity over the past week, with mergers and acquisitions surging as predicted earlier in the year. For example, Pets Choice, a UK-based player, recently acquired premium vegan dog brand HOWND, expanding its plant-based offerings to match the sharp rise in demand for sustainable and ethical pet food. Similarly, Canada’s Modern Plant Based Foods completed its acquisition of AnimalKind, strengthening its portfolio in the growing plant-based pet nutrition segment. Meanwhile, Pure Treats’ agreed purchase of Bar W Foods and 18 Below in Texas signals a commitment to meeting increased demand for raw and freeze-dried treats, enabled by expanded production capacity.

Product innovation remains a key strategy, with leading companies leveraging consumer insights to launch functional nutrition and customized care solutions. Supply chain conditions have stabilized following disruptions seen in previous years, though inflationary pressures continue to impact ingredient and packaging costs, resulting in modest price increases on select premium goods.

No major regulatory shifts have been reported in the last week, though industry leaders remain focused on traceability and labeling standards, especially as natural and plant-based segments expand. Trade events such as the Pet Boarding and Daycare Expo West this month have reinforced momentum around integrated wellness services and technology-driven convenience.

Compared to the previous reporting period, the current environment shows a clear acceleration in strategic investments, premium product launches, and sustainable practices as key differentiators. Industry leaders are addressing ongoing challenges by diversifying portfolios, streamlining logistics, and investing in digital engagement to capture shifting consumer loyalties and sustain growth.

# Pet Care Industry: Current State Analysis (May 2025)

The pet care industry continues to show robust growth in mid-2025, with several notable developments shaping the market landscape. Recent data from NielsenIQ presented at Global Pet Expo 2025 reveals interesting shifts in regional contributions to global pet care growth. Europe has emerged as the primary growth driver, contributing 52% to global expansion, while North America follows at 33%[2].

Cat ownership is experiencing significant momentum worldwide, with more than one in four households now including feline companions[2]. This trend aligns with the broader increase in pet ownership among Generation Z consumers, who increasingly maintain diverse pet households with multiple animal types.

Health and wellness remain central concerns for pet owners in 2025. A recent survey found that 69% of pet parents are considering a health reset for their animals this year, nearly matching the 77% planning similar initiatives for themselves[4]. This focus on health comes amid financial concerns, as only 49% of pet owners report being financially prepared for pet medical emergencies, a decline from 59% in the previous year[4].

The industry has seen a noticeable slowdown in new pet acquisitions, with only 27% of current pet owners interested in adding a new pet in 2025, compared to 66% in 2024[4]. This decline may be attributed to the financial burden of unexpected pet health issues, which cost owners an average of $560.80 per incident last year[4].

The pet industry's mergers and acquisitions activity is anticipated to surge throughout 2025, driven by improved market conditions and an increased availability of high-quality businesses for sale[5]. Recent notable acquisitions include United Petfood's expansion into the U.S. market through the purchase of a Wellness Pet facility in Indiana, and The Nutriment Company's acquisition of UK-based raw pet food processor Natural Instinct[5].

As the Global Pet Expo and Pet Boarding and Daycare Expo West events approach in the coming weeks, industry professionals are expected to gain further insights into evolving market trends and consumer preferences[3].

Over the past 48 hours, the pet care industry has experienced notable developments reflecting both resilience and adaptation amid changing market forces. One of the most significant regulatory changes is the recent tariff update announced by the American Pet Products Association. On May 14, 2025, seven major pet industry organizations hosted a webinar to discuss impending tariff shifts, which are poised to influence pricing for a range of imported pet products. Industry leaders are actively seeking to inform and support businesses in navigating these challenges, highlighting collaboration as a strategy to manage supply chain pressures and cost fluctuations.

Consumer behavior continues to shift toward proactive pet health and wellness. According to an April survey of 2,000 pet owners, 77 percent are planning a health reset for themselves in 2025, with 69 percent extending this focus to their pets as well. However, financial preparedness has decreased significantly. Only 49 percent of pet owners say they would be ready for a pet medical emergency, a drop from 59 percent last year. The average cost of an unexpected pet health event in 2025 is now 560 dollars and 80 cents, up from previous years. These financial pressures are impacting consumer choices: only 27 percent of respondents are interested in acquiring a new pet this year, compared to 66 percent last year, showing a marked decline in demand for new pet adoption.

Major trade shows and conferences, such as the ongoing Foro Mascotas Pet Food 2025, are serving as platforms for emerging competitors and industry innovation. Companies are shifting focus toward health-centric products and services, reflecting the heightened consumer focus on pet wellbeing. Industry leaders are responding to market disruptions by accelerating product launches tailored to preventive care and holistic health. At the same time, they are working to mitigate the impact of tariff and supply chain uncertainties through joint industry initiatives and real-time education for stakeholders.

In summary, the pet care industry is navigating a climate of cautious consumer spending, tariff-related cost pressures, and a strong market for wellness-focused products. While demand for new pets is down compared to 2024, established pet owners remain highly engaged, driving growth in health-related goods and services. Industry responses emphasize adaptability, collaboration, and a commitment to supporting both pet owners and businesses in a dynamic marketplace.