In this episode of Globalcast, Florian Heyden, Senior Research Analyst at Euromonitor discusses the recent trend of adding organic ingredients to pet food. Heyden gives a case study of the trend in Germany, and then explores the organic trend in the worldwide pet food market.

Hear about:

• How sales of organic food in Germany are impacting the pet food market
• Why the packaged food market often affects the pet food market in different countries
• How the organic trend is impacting the sales of pet food worldwide
• The future of organic pet food

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.