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Pet Industry Booms Amid Economic Shifts: Trends and Gen Z Impact in 2025
Pet Industry Update: Growth and Emerging Trends May 2025
The pet care industry continues to demonstrate remarkable resilience and growth in 2025. According to the American Pet Products Association's latest report released in March, the U.S. pet industry reached $152 billion in expenditures for 2024, with projections indicating a rise to $157 billion for 2025[3]. This growth occurs despite economic uncertainties, as 77% of American pet owners report that current economic conditions have not affected their pet spending habits[3].
Pet ownership has expanded significantly, with 94 million U.S. households now owning at least one pet, up from 82 million in 2023[5]. Dog ownership has grown to 51% of households (representing 68 million dogs), while cat ownership accounts for 37% (49 million cats)[5].
A key driver of this expansion is Generation Z. In 2024, 18.8 million Gen Z households owned pets, marking a 43.5% increase from 2023[5]. This demographic is more likely to have multiple pets, with 70% of Gen Z pet owners having two or more animals[5].
The pet supplement market is experiencing particularly strong growth and is projected to reach $1.05 billion by 2027[1]. Pet probiotics are emerging as a standout category, with searches for "dog probiotics" increasing 91% over the past five years[1]. This trend reflects the ongoing "humanization of pets," as consumers increasingly apply human health concepts to pet care.
The global pet industry as a whole is on track to reach $300 billion by 2030[1], driven by evolving consumer preferences and innovative product categories.
APPA president Pete Scott notes that these figures "reaffirm that pet care remains a top priority for Americans, reflecting the deep and lasting bond between people and their pets"[5], highlighting the industry's continued importance even in changing economic landscapes.
The pet care industry continues to demonstrate remarkable resilience and growth in 2025. According to the American Pet Products Association's latest report released in March, the U.S. pet industry reached $152 billion in expenditures for 2024, with projections indicating a rise to $157 billion for 2025[3]. This growth occurs despite economic uncertainties, as 77% of American pet owners report that current economic conditions have not affected their pet spending habits[3].
Pet ownership has expanded significantly, with 94 million U.S. households now owning at least one pet, up from 82 million in 2023[5]. Dog ownership has grown to 51% of households (representing 68 million dogs), while cat ownership accounts for 37% (49 million cats)[5].
A key driver of this expansion is Generation Z. In 2024, 18.8 million Gen Z households owned pets, marking a 43.5% increase from 2023[5]. This demographic is more likely to have multiple pets, with 70% of Gen Z pet owners having two or more animals[5].
The pet supplement market is experiencing particularly strong growth and is projected to reach $1.05 billion by 2027[1]. Pet probiotics are emerging as a standout category, with searches for "dog probiotics" increasing 91% over the past five years[1]. This trend reflects the ongoing "humanization of pets," as consumers increasingly apply human health concepts to pet care.
The global pet industry as a whole is on track to reach $300 billion by 2030[1], driven by evolving consumer preferences and innovative product categories.
APPA president Pete Scott notes that these figures "reaffirm that pet care remains a top priority for Americans, reflecting the deep and lasting bond between people and their pets"[5], highlighting the industry's continued importance even in changing economic landscapes.
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By Quiet. PleasePet Industry Update: Growth and Emerging Trends May 2025
The pet care industry continues to demonstrate remarkable resilience and growth in 2025. According to the American Pet Products Association's latest report released in March, the U.S. pet industry reached $152 billion in expenditures for 2024, with projections indicating a rise to $157 billion for 2025[3]. This growth occurs despite economic uncertainties, as 77% of American pet owners report that current economic conditions have not affected their pet spending habits[3].
Pet ownership has expanded significantly, with 94 million U.S. households now owning at least one pet, up from 82 million in 2023[5]. Dog ownership has grown to 51% of households (representing 68 million dogs), while cat ownership accounts for 37% (49 million cats)[5].
A key driver of this expansion is Generation Z. In 2024, 18.8 million Gen Z households owned pets, marking a 43.5% increase from 2023[5]. This demographic is more likely to have multiple pets, with 70% of Gen Z pet owners having two or more animals[5].
The pet supplement market is experiencing particularly strong growth and is projected to reach $1.05 billion by 2027[1]. Pet probiotics are emerging as a standout category, with searches for "dog probiotics" increasing 91% over the past five years[1]. This trend reflects the ongoing "humanization of pets," as consumers increasingly apply human health concepts to pet care.
The global pet industry as a whole is on track to reach $300 billion by 2030[1], driven by evolving consumer preferences and innovative product categories.
APPA president Pete Scott notes that these figures "reaffirm that pet care remains a top priority for Americans, reflecting the deep and lasting bond between people and their pets"[5], highlighting the industry's continued importance even in changing economic landscapes.
The pet care industry continues to demonstrate remarkable resilience and growth in 2025. According to the American Pet Products Association's latest report released in March, the U.S. pet industry reached $152 billion in expenditures for 2024, with projections indicating a rise to $157 billion for 2025[3]. This growth occurs despite economic uncertainties, as 77% of American pet owners report that current economic conditions have not affected their pet spending habits[3].
Pet ownership has expanded significantly, with 94 million U.S. households now owning at least one pet, up from 82 million in 2023[5]. Dog ownership has grown to 51% of households (representing 68 million dogs), while cat ownership accounts for 37% (49 million cats)[5].
A key driver of this expansion is Generation Z. In 2024, 18.8 million Gen Z households owned pets, marking a 43.5% increase from 2023[5]. This demographic is more likely to have multiple pets, with 70% of Gen Z pet owners having two or more animals[5].
The pet supplement market is experiencing particularly strong growth and is projected to reach $1.05 billion by 2027[1]. Pet probiotics are emerging as a standout category, with searches for "dog probiotics" increasing 91% over the past five years[1]. This trend reflects the ongoing "humanization of pets," as consumers increasingly apply human health concepts to pet care.
The global pet industry as a whole is on track to reach $300 billion by 2030[1], driven by evolving consumer preferences and innovative product categories.
APPA president Pete Scott notes that these figures "reaffirm that pet care remains a top priority for Americans, reflecting the deep and lasting bond between people and their pets"[5], highlighting the industry's continued importance even in changing economic landscapes.