Pete A Turner is our guest on the Break It Down Show. Brad Hutchings sits in to run a discussion founded in the topic of Affect vs Effect. Affects thinking drives results in a more powerful way. Emotions are an accelerant for culture. Cultural based decisions offer compulsion and reject design. Effect thinking anticipates a series of actions, tasks or outcomes that lead inexorably to a positive conclusion. The concept of Affect helps identify where work begins. It helps better control for missed outcomes. Desired affects aren't easy to collect. Still, they are impossible to benefit from if one is focused on effects. Emotions gathered by design are a powerful compulsion device.