Pete The Job Guy, LLC

Pete the Job Guy and Jon Powell from NextAfter chat about how data can change our actions from within to make our message stronger. And a stronger message leads to more donations.

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Jon Powell

As Senior Director of Research and Education, Jon is wholly focused on taking everything the NextAfter team is learning and transforming it into insightful, practical and immediately actionable advice for marketers and fundraisers, regardless of their organization size.

Jon knows firsthand the challenges marketers face: he has experience building an entire digital marketing department from scratch as Director of Digital Marketing at B+B SmartWorx and has more than eight years of hands-on marketing optimization experience gained through managing hundreds of A/B and multivariate tests at the MECLABS Institute.

In addition, Jon has already conducted multiple in-depth meta-analyses of the thousands of case studies that are held in the research library of MECLABS Institute, one of the largest independent databases of experiments for marketing and sales in the world.

Finally, he is no stranger to public speaking. He has previously spoken about messaging, value proposition, and email optimization at events like Dreamforce, the DMA Annual Conference and Exhibition as well as MarketingSherpa summits. In both 2013 and 2014, attendees gave him the highest rating of 100+ speakers at Salesforce Connections (formerly known as ExactTarget Connections), one of the nation’s most important digital-marketing events.

Connect with Jon Powell on LinkedIn | Email

As for the event for nonprofits in San Antonio, here is the NIO Summit.

For free courses on digital fundraising (the principles apply in “offline” fundraising too).

Browse all the published experiments that help make up these courses.

And lastly, the jobs link (N

Karly Jacobsen

Dr. Jacobsen is a Senior Data Analyst at NLP Logix, where she uses her expertise in mathematical modeling and analysis to take complex solutions and present them in an actionable and consumable manner.  She joined NLP Logix in 2017 after she moved back home to North Florida from Pittsburgh, where she was working as a commodity price modeler.  Prior to her work in Pittsburgh, Karly was a postdoctoral fellow at the Mathematical Biosciences Institute at The Ohio State University.  Karly holds a bachelor’s degree in materials science & engineering and a doctorate in mathematics from the University of Florida.

Katie Bakewell

Katie Bakewell is a lead statistician at NLP Logix.  She has delivered advanced statistical and machine learning

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Interview starts at 10:52

Chris Ciulla

Interested in his book, WeCulture? Click here.

LinkedIn

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Pete the Job Guy

Alex the Hard Workah

The World Famous, Arren Mills

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Laura Nolan

To listen to the full conversation, click here.

Interested in jobs at Humana? Email me your resume.

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Interview starts at 5:40.

[For your benefit, this is a direct transcription. Please ignore all typos.]

Pete: So without further ado, I’m going to talk to. I’m going to introduce you to the world famous Kim Sessions. Alright. And Kim, let me ask you, how did you get into real estate as a profession?

Kim: Well, actually I was teacher for eight years, but I was always fascinated with real estate. Bought my first house when I was 25 and West Palm was the 19 twenties house, gutted the whole thing and have just always had that fascination. And uh, my husband encouraged me to get my license and uh, we were trying to have kids and try to change things up a little.

Pete: So I just went for it for a 25 year old to take on a fixer upper. But let me ask you this. Okay, so you bought it, you fixed it up. Did you turn around, sell it for a profit? Yes, we did. Oh, I did something right right out of the gate. So we actually

Kim: see we’re not ever planning to move to Jacksonville. We thought we would be in West Palm for ever and uh, we actually paid I think $125k for that.

Kim: I am a realtor.

Pete: Okay. I don’t know how to say that properly because you know, some people are realtors, some people are real estate agents in, some are real estate brokers and I have no idea what the differences.

Kim: So a real tour is actually a trademark name. You have to be a part of the National Association to actually use that name. So you obviously are licensed, but you have to be a part of the association. You can be licensed and not be a part of the association. Therefore you can’t use that, that word, next year name. So typically when I advertise everything, I have my name, comma, real tour with the trademark right next to it.

Pete: Got It, got it. So let’s say I am right now thinking about selling a home. Okay. What are some of the things? Okay, I, maybe I’ve already come to that conclusion. You know what? I’m going to sell my house. What are some of the first things I should do?

Kim: Well, the first thing you should do,

Pete: it’s called Kim sessions, right?

Kim: Which is everyone’s non favorite thing to do is declutter, go through closets, a depersonalized, things like that. It gets very overwhelming because you open a closet and you have a small closet and you take everything out and it fills the whole room. It’s amazing what we just shove in places. So really it’s not really cost. Uh, that takes a lot for a lot of people their time.

Pete: Well, you know, in declutter to me would mean, oh, let me get all the stuff out of the main living spaces and throw it into the closet or bring it up into the attic. No, no. The garage to. Should that be. So you talking about maybe temporary storage or just …

Kim: depending on the situation. A, you could have a house that wasn’t even updated but was super organized and clean and you would maximize and get a great price for it. You can have an updated house that was dirty and not organized and people view that as you don’t take care of your house and you will not get the maximum price. You can’t for your house.

Pete: Got It, got it. Okay. So you know what, I get it. So we declutter. What about, you know, what? Deferred maintenance. I mean, a lot of times, you know, you have screens and in some of us take this for granted. Well that’s uh, uh, I’m just going to let the buyer handle that and I mean really it, these might sound like simple questions, but I know that pe

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