Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Peter Adams, Sr. Reporter for Marketing Dive

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Peter Adams, Sr. Reporter for Marketing Dive

Peter Adams, Sr. Reporter for Marketing Dive