Katherine Martin-Fisher welcomes Peter Banigo, who shares his journey from engineering to the business world. Peter discusses his early aspirations and the pivotal decision-making that led to his career change. He highlights the influence of mentors, books, and the valuable lessons learned from mistakes. The conversation shifts to his current business focus, addressing client problems and the significance of maintaining focus. Peter delves into solving common client website issues and mistakes, the role of AI in communication, and ensuring transparency to alleviate client concerns. They discuss overcoming business challenges and building resilience. Closing remarks include contact information.

(0:00) Introduction of Peter Bonnego and early aspirations

(1:44) Transition from engineering to business and decision-making

(5:20) Influence of mentors, books, and learning from mistakes

(10:20) Current business focus, client problems, and importance of focus

(17:30) Solving client website issues and common mistakes

(25:11) AI communication, transparency, and client concerns

(27:07) Working with Peter Banigo and overcoming business challenges

(32:13) Building resilience in business

(35:11) Closing remarks and contact information