Katherine Martín-Fisher welcomes Peter Bray to explore his career evolution and the transformative power of storytelling in business. They discuss the essence of business storytelling, focusing on client transformations and overcoming challenges. Peter shares client success stories and insights on engaging with his services. The conversation delves into leveraging AI for effective storytelling and identifying target audiences, highlighting Peter's ideal clients. They also discuss enhancing digital presence through website development. The episode wraps up with key takeaways, final tips, and encourages listener engagement with Peter's insights.

(0:00) Introduction and guest welcome

(1:21) Peter Bray's career evolution and the power of storytelling

(5:23) The essence of business storytelling and client transformations

(10:12) Dealing with business challenges and client success stories

(12:16) How to engage with Peter Bray's services

(13:39) Leveraging AI for effective storytelling

(17:13) Identifying your target audience and Peter's ideal clients

(22:16) Enhancing digital presence through website development

(23:11) Key takeaways and final tips

(24:52) Conclusion and listener engagement