In this episode, Nigel Rawlins speaks with Peter Hatherley about the transformative power of AI in digital marketing and business optimization. Important points include the difference between generative and interactive AI, advanced SEO techniques using semantic entities, and the practical applications of AI tools for independent professionals.

Key Topics Discussed:

• Peter Hatherley’s journey from digital marketing to AI
• The development and impact of semantic entities in SEO
• Generative AI vs. interactive AI: Definitions and applications
• Overview of Authored Intelligence products like Semantic Author and Conceptuality
• Practical uses of AI tools for content creation and business strategy
• Overcoming fears and misconceptions about AI
• Future advancements in AI technology and their implications

Mentions

• ExxonMobil
• BNZ
• Pricewaterhouse
• Ethan Mollick
• Authored Intelligence
• Frase
• Gemini 1.5 Pro
• ChatGPT
• Google Bard
• Conceptuality (Authored Intelligence)
• Semantic Author (Authored Intelligence)
• All-In-One Editor (Authored Intelligence)
• Storyline Author GPT (Authored Intelligence)
• Prompt Tag Author
• Suno

Products/Websites Mentioned:

• Authored Intelligence https://authoredintelligence.com/
• ChatGPT https://openai.com/
• Gemini 1.5 Pro https://gemini.google.com/
• Suno https://suno.com/
• Luma https://lumalabs.ai/dream-machine
• Frase https://www.frase.io/

Special Offer Save $50 Conceptuality GPT
please note, prices are in USD
http://conceptuality.productdyno.com/pay/EI4FCJJT
Use the coupon: MTSRTSPH1

Connect with Peter Hatherley
LinkedIn https://www.linkedin.com/in/peterhatherley/
Facebook https://www.facebook.com/groups/1325663518289368
Website https://authoredintelligence.com/

Practical ideas for independent professionals building practice on their own terms. Arrives Tuesday. Subscribe free at wisepreneurs.com.au

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Connect with Nigel Rawlins

website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs

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