In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report.

Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and collaboration to unlock business growth.