The Brand Called You

Peter Novak, Founder & CEO, Strictly Speaking Group

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Peter Novak, Founder & CEO, Strictly Speaking Group
  • Career pivots as changing audiences, not changing professions
  • Academia, theatre, and executive consulting: one craft, different stages
    • Podcast
    Overview

    Welcome to this insightful episode of The Brand Called You, featuring renowned communication expert Peter Novak in conversation with Ashutosh Garg. Joining us from Hawaii, Peter shares his multidisciplinary approach to executive communication, leadership in a digital-first world, and practical guidance for multilingual professionals.

    Here’s what you’ll learn—clearly time-stamped for easy navigation:

    00:00:48 – Key Career Turning Points
    • Career pivots as changing audiences, not changing professions
      • Academia, theatre, and executive consulting: one craft, different stages
        • A lifelong passion for helping humans be better understood
          • 00:02:10 – Developing a Multidisciplinary Approach
          • Blending dramaturgy (story structure), linguistics (precision), cultural intelligence (context), and leadership (decision-making under pressure)
            • Communication as a layered, interconnected skill set
              • 00:04:13 – What Executive Presence Really Means
              • Creating trust and direction during uncertainty
                • Communicating clarity, intent, and decision logic
                  • Presence as reliability and relatability—not just charisma
                    • 00:05:35 – Common Communication Mistakes Leaders Make
                    • Confusing information sharing with true communication
                      • Ignoring audience relevance and emotional stakes
                        • Overloading audiences instead of clarifying core messages
                          • 00:07:34 – AI, Communication & Accent Bias
                          • AI’s ability to widen access—or reinforce bias—depending on design and data
                            • The role of cultural intelligence in AI tools (including platforms like ChatGPT)
                              • Tools such as Otter.ai improving inclusivity and accent recognition
                                • 00:09:42 – Advice for Multilingual Professionals
                                • Reframing “non-native” as “multilingual”
                                  • Treating multilingualism as a strategic business advantage
                                    • Practical tools: captions, pre-reads, and recognizing added cognitive effort
                                      • 00:15:07 – What Makes Business Storytelling Persuasive
                                      • The power of specificity and tension
                                        • Addressing real problems, future outcomes, and urgency
                                        • Debunking the myth that storytelling is “fluff”

                                          • RESOURCES:

                                          Learn more about Peter Novak: LinkedIn

                                          Enjoyed this podcast?

                                          Peter Novak says he never changed careers—he changed audiences. From academia to theatre to executive coaching, the mission has remained the same: helping humans be better understood.

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                                          Profile
                                          • Career pivots as changing audiences, not changing professions
                                            • Academia, theatre, and executive consulting: one craft, different stages
                                              • A lifelong passion for helping humans be better understood

                                                • The post Peter Novak, Founder & CEO, Strictly Speaking Group first appeared on TBCY.

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