The Brand Called You

Peter Samuelson, Co-Founder and President, First Star; CEO, PhilmCo Media llc

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Peter Samuelson, Co-Founder and President, First Star; CEO, PhilmCo Media llc
  • Peter is the co-founder and president of First Star.
  • He’s the CEO of PhilmCo Media LLC.
    • Podcast
    Overview

    In this powerful episode of The Brand Called You, Peter Samuelson—film producer, philanthropist, and founder of multiple global charities—shares a remarkable journey from mentorship to moviemaking, and from success to service. He reveals why volunteering is the first step to happiness, how films can change society, and why legacy matters more than wealth.

    00:36- About Peter Samuelson
    • Peter is the co-founder and president of First Star.
    • He’s the CEO of PhilmCo Media LLC.
      • 05:27- What first action should young people take to find happiness?
      • Actively engage in service to others; it is described as the simplest and most reliable entry point to happiness.
      • Volunteering builds purpose, confidence, and self-worth by moving attention away from personal problems toward meaningful contribution.
      • Service environments naturally create strong connections, opportunities, and even love, grounded in common values rather than convenience.
        • 23:47- What does “taking off the mask” truly mean in modern life?
        • Taking off the mask means releasing learned defenses—fear, shame, and false identities—that people adopt to survive trauma or social pressure.
        • It is the process of rediscovering one’s true self, dignity, and capacity to choose, act, and care beyond personal insecurity.
        • True unmasking happens when individuals move beyond self-protection to kindness, generosity, and purposeful contribution to others.

          • RESOURCES:

          Learn more about Peter Samuelson: LinkedIn

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          Profile
          • Peter is the co-founder and president of First Star.
          • He’s the CEO of PhilmCo Media LLC.

            • The post Peter Samuelson, Co-Founder and President, First Star; CEO, PhilmCo Media llc first appeared on TBCY.

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