One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help!

In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. 

This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. 

Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s.

“Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!