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Peter Taunton
Peter Taunton
– The Sales Conversion Podcast with Rylee Meek Episode 015 Peter Taunton
Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn't stop there.
Taunton is an expert at understanding consumer desires and fulfilling them. In recent years, he has acquired and founded several brands to round out the consumer-fitness experience: 9Round, Farrell's, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand they comprise the world's largest wellness franchise organizations with over 6000 locations a across multiple brands serving 165 million workouts and counting.
Taunton, who prior to founding Snap Fitness owned nine America's Fitness Centers, has designed a franchise-development operation that is the envy of the industry. He leads with infectious enthusiasm, which attracts prospective owners from all over the world. He provides them affordable financing, world-class support and an easy turnkey process. Most importantly he teaches them his own management philosophy, "Success is 10 percent what happens to you and 90 percent how you react to it."
Taunton's accomplishments have been well-recognized by the business community. In 2010, he was named an Ernst and Young "Entrepreneur of the Year." His companies have also been featured for six years running in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global and Franchise 500.
For Taunton, it comes down to one word: passion. He has it, he teaches it, and the results speak for themselves. Even as his operations expand, he remains ever-committed to providing owners and members with the tools and programs they need to reach life-changing goals.
Listen to this informative Sales Conversion Podcast episode with Peter Taunton about building the world’s largest wellness franchise.
Here are some of the beneficial topics covered on this week’s show:
● How resourcefulness and hard work can be a business’ saving grace.
● Why the culture of a business is as important as its appearance and services.
● The importance of earing your customer’s business and trust.
● How failure is a good thing and oftentimes the first step to success.
● Why COVID-19 could destroy small businesses and the economy.
Connect with Peter:
Links Mentioned:
elevarelabs.com
Guest Contact Info:
Twitter
@petertaunton
Instagram
@peter_taunton
Facebook
facebook.com/peterjtaunton
LinkedIn
linkedin.com/in/petertaunton
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Rylee MeekPeter Taunton
– The Sales Conversion Podcast with Rylee Meek Episode 015 Peter Taunton
Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn't stop there.
Taunton is an expert at understanding consumer desires and fulfilling them. In recent years, he has acquired and founded several brands to round out the consumer-fitness experience: 9Round, Farrell's, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand they comprise the world's largest wellness franchise organizations with over 6000 locations a across multiple brands serving 165 million workouts and counting.
Taunton, who prior to founding Snap Fitness owned nine America's Fitness Centers, has designed a franchise-development operation that is the envy of the industry. He leads with infectious enthusiasm, which attracts prospective owners from all over the world. He provides them affordable financing, world-class support and an easy turnkey process. Most importantly he teaches them his own management philosophy, "Success is 10 percent what happens to you and 90 percent how you react to it."
Taunton's accomplishments have been well-recognized by the business community. In 2010, he was named an Ernst and Young "Entrepreneur of the Year." His companies have also been featured for six years running in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global and Franchise 500.
For Taunton, it comes down to one word: passion. He has it, he teaches it, and the results speak for themselves. Even as his operations expand, he remains ever-committed to providing owners and members with the tools and programs they need to reach life-changing goals.
Listen to this informative Sales Conversion Podcast episode with Peter Taunton about building the world’s largest wellness franchise.
Here are some of the beneficial topics covered on this week’s show:
● How resourcefulness and hard work can be a business’ saving grace.
● Why the culture of a business is as important as its appearance and services.
● The importance of earing your customer’s business and trust.
● How failure is a good thing and oftentimes the first step to success.
● Why COVID-19 could destroy small businesses and the economy.
Connect with Peter:
Links Mentioned:
elevarelabs.com
Guest Contact Info:
Twitter
@petertaunton
Instagram
@peter_taunton
Facebook
facebook.com/peterjtaunton
LinkedIn
linkedin.com/in/petertaunton
Learn more about your ad choices. Visit megaphone.fm/adchoices