In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.

• The importance of people: how to attract employer and keep them excited


• Inhouse VS outhouse creative


• How agencies can become better at serving their clients


• The importance of branding and marketing


• How to keep branding fresh


• How a brand evolves

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