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I decided to do a pet retail series because as business owners the challenges we face within each of our regions and within our own minds are so incredibly different. Although I am in NYC I make choices that are completely different than my counterpart who is located a short few miles away - whether it is because of our beliefs or our business models or just the way we see our worlds evolving and the place we are in our lives...
As small business owners, we have the ability to pivot quickly when hit with adversity.
The only time I felt I couldn’t pivot and move onward was when I allowed fear to overtake my thoughts. The ‘what if’s’ were nothing short of worthless but fear caused these thoughts to have value hence causing an absolute breakdown of movement and functionality.
So much is shifting and so quickly. I feel I am busier now than when my retail store was fully operational… this is because I am pivoting and assessing everything from where I left off on 3/20/2020 to the space I want to be moving toward.
Speaking with fellow pet business owners has been enlightening and energizing. It certainly has made me feel less alone. Everyone has their individual stories with many similarities and just as many differences.
Most of us have chosen to fast track and pivot by expanding our digital footprints or by taking initiative on social media and engaging with our customers with genuine regard for their pets needs while being present for them and providing them with all of their pets' necessities during this time when they need us most.
We have always needed our customers, probably more than they realize. Perhaps, now, they may view our value in the community a little differently …perhaps there will be consistent support for the small businesses in the neighborhoods - I am foolishly hopeful that the resurgence of this support will continue. Although I am hopeful – I cannot get cocky - the consumers’ menu will always include companies like Chewys and Amazon as options but perhaps pet retail is growing up and catching up and will be a force that will challenge the ‘big’ web guys, as we are the ones consistently here supporting our communities of pets and pet owners.
Thank you to Jennifer Mohr of Paw Print Pantry of Niantic, CT. I hope I didn't torture you too much :) https://pawprintpantry.com/
*The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services.
This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
Eric Najjar is a strategist, service designer, and the founder and CEO of ShopKetti. Eric revels in using his skills to solve complex problems primarily in wholesale, supply chain, and logistics. When not working he can be found cooking and baking up a storm in the kitchen and volunteering as one of the cat room managers for Angelical Cats animal rescue in NYC. For more info go to ericnajjar.com.
For additional information regarding Virtual Expo platform: www.petsummitlive.com/register/tazz
Spirit Animal: Octopus
*The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services.
This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
Beth Larsen is a High Performance and Happiness Coach who helps busy executives and entrepreneurs fulfill their highest business, personal and social potential through mindset and behavior change.
After a 20-year career in the retail industry managing store teams, districts, regions and as a VP of Sales, Beth successfully transitioned to the world of entrepreneurship, opening her own coaching and consulting company, Business, Bliss and Balance, LLC in 2013 and has grown it to multiple six figures.
Beth knows first hand the value of mentorship and has chosen to surround herself with the best people and the most impactful tools. She is trained as a Certified High-Performance Coach™, a Certified Happy for No Reason® trainer and SLII® (Situational Self Leadership). She additionally holds certifications as an EmotionCode™ practitioner, Higher Brain Living® Facilitator and Brain Stimulated Wellness coach.
website: www.bethlarsencoaching.com
Check out Beth's courses: Flourish Monthly courses. Flourish Annual Membership Plan
Beth's Spirit Animal: Deer
*The views, information or opinions expressed during The Petropolist podcast series are solely those of the individuals involved and do not necessarily represent those of its employees. The Petropolist is not responsible and does not verify for accuracy of the information contained in the podcast series available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute medical or other professional advice or services.
This podcast is available for private non-commercial use only. You may not edit, modify or re-distribute this podcast.*
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