This piece, inspired by a Harvard Business Review article on P&G's data utilization, emphasizes the critical importance of moving beyond simply understanding "what" is happening with data.

The core message, exemplified by P&G's approach, is that true value comes from investigating "why" something occurred and determining "how" to address it or take action. It highlights that spending excessive time on initial data processing can hinder the essential tasks of analysis and strategy formulation.

This suggests that combining quantitative data with qualitative insights like customer feedback is crucial for effective decision-making and ultimately, driving business results.