I’ve seen a lot of things miss categorized as innovative business practices over the years in golf business. In this episode and breakdown the difference between innovative ideas and insanity so that you can be better at recognizing ideas that have the potential to be innovative and successful and the ideas that are just flat out insane.

Being a golf business professional can be super tough. And it’s not something that everybody is cut out to do forever. There are a lot of great opportunities out there. But there are even more bad opportunities out there, that ultimately cause professionals to leave the industry altogether. In this episode I talk about why even in the midst of a daunting future being a golf professional will still allow you to succeed and excel in your career.

I recently got to ask Joseph Mayo a question on how we as golf professionals come together in a more cohesive way of teaching. I discussed his answer and what I think it means for the future of teaching and golf in this podcast. Thanks for the time Joe and all you do for your fellow Instructors.

There is a lot of pressure these days for people to be an expert on something the moment they start doing it. That’s unfair, as it takes time (like..... a lifetime) to make mistakes, as a golf professional and a person, and learn from them so you don’t make the same mistakes again.

With all the talk around promoting ourselves and building our personal brand we sometimes lose focus on the actual work. The work in the results that you do you will speak for you when you’re not in the room. Don’t trust anybody to sell you like you sell yourself, so do the work and give people something to talk about that matters.

084 - Years ago my general manager shared a possible idea to create a Co-Head professional role at our facility. As the head golf professional I felt a little bit threatened at first but the more I thought of it I realized how great of an idea this actually could be. We’re all always looking for ways to strike a balance in the life of a Golf Professional, and having a partner to count on is certainly a positive idea.

I got a great call and follow up on episode 82 that I wanted to share with everybody. And episode 82 we talked about creating internship orientation videos, and this call-in could just be the key to really making them work.

One of the biggest challenges of PGA PGM internships is that they can be relatively short. And a good portion of the time is spent getting everybody up to speed on procedures and such. One PGA golf professional has found a way to speed up the orientation process by providing an intern orientation packet prior to interns arrival. This was an article featured in the PGA magazine that I take a step further in sharing how to make it come alive through interactive content. Starting the interaction using existing platforms will give managers a chance to get to know the new staff and give the interns a chance to get comfortable with the facility and procedures prior to arriving on site.

In this episode I talk about how Instagram can be repurposed to be a great communication tool for golf managers and their staff. I have alsways struggled in thebgolf business to keep my staff on the same page. I have tried some communication platforms but nobody ever stayed up to date on them. Since everyone spends hours a day on instagram. Why not speak to your staff where they will hear you.

Recently read a great article in the PGA Magazine on the benefits of giving free breakfast and range balls to kids This on its own is a fantastic idea that I think a lot of courses should implement. The article also got me thinking of how you can apply the same concept to adults at your facility as well.