The PGA of America announced new career tracks and other changes to the PGA PGM program.

We discuss the effects of a positve member/customer culture on your facility and some things you can do to build it regardless of your possition.

I share my tips and experience with camping out near Augusta for the Masters and why it’s my preferred way to enjoy this special event and other tips on enjoying the event.

Last week I had a great conversation with a young Assistant Golf Professional who was interested to know what he could do to achieve his goal of becoming a Director of Instruction. Our call was shorter than this podcast but I knew there was more too my thoughts and wanted to be sure to share them with all of you. This episode is the best job I have done so far in explaining the opportunities before us as golf professionals to be the true drivers of revenue and membership experience. We aren’t talking about clinics and leagues (ok there’s a little of that) but interacting within our members in a meaningful way to keep them connected to and using some technology and some old school tactics to do it.

053 - How I use Anchor to podcast from my phone and just how easy it is for you to start a podcast for your golf course, squeezing the most out of your internships and jobs for you and not anyone else.

I share an easy membership retention strategy I created to achieve record results, and how dominating membership retention leads to new opportunities to achieve what you want as a golf professional. I also share the personal story of when this whole PGAjay thing started and how one reply to a post on Facebook sealed my destiny.

057 - Why you shouldn’t wait to start creating and building your personal brand, recent success story from someone who started creating on there own and now has a job doing it, what scares me and how having a personal brand gives you all the leverage at your facility and in your position.

Special Airport Edition - PGA Show Meetup and My PGA Show Strategy and How You Can Get the Most out of the Show

055 - Highlights from my daily podcast on the golf business and how golf pros can use social media more effectively to achieve their personal and professional goals. This episode discusses ways golf courses can adapt to changes in customer behavior to increase their activity at their facility as well as introduction more potential golfers to the game.

054 - This short though on how rethinking the way you set goals was pulled from the daily podcast. I thought it was important for Golf Professionals to hear so I made it a stand-alone episode. I hope it helps some of you think of your goal setting differently to allow you to constantly achieve growth while being adaptable to changes in your ambition and the landscape you operate in.