The game of golf as we think of it most of the time, 18 regulation holes over 4-6 hours, doesn’t fit in to many peoples busy lives anymore. What if we started thinking about ways we can shape and adjust the golf experiences to satisfy the core needs of golfers without being stymied to traditional restrictions?

This Idea for a Skins / Horse Race event at your club could be just the ticket for drumming up some excitement around a short event at your club.

Giving free lessons has always been an effective way for new golf professionals (or professionals who are new to an area) to build up a client list. In this episode I talk about using Instagram to do this can be even more effective.

Splitting your members into different buying profiles can help you determine what is actually driving your golf shop profits and losses.

Sometimes the members you think are most valuable are actually the ones that are costing you the most.

In an recent poll I did among my followers on social media, I found out that 85% to 95% of Golf Professionals, don’t get paid for member referrals. In this episode find out how to change that trend.

November 19, 2019 Marks my first day as just PGAjay.

An original article posted on PGAjay.com. How young and old golf professionals can use their skill-sets to tackle social media together.

In this podcast, I talk about where I will be storing and organizing all fo the new educational content on social media for golf pros. Working to update my website PGAjay.com will be the perfect place to store it all where I can have a little more control. It's a work in progress still but you can go check it out at www.pgajay.com and while you are there be sure to subscribe for updates by email. And, let me know what you think when you visit so I can make it better for everyone.

Ok.... So not all Golf Professionals "Hate" Social Media. And there are some examples out there of clubs and pros that have used these platforms to increase very traditional metrics like, selling more outings, increasing rounds and many other things that are important.  

But it takes understanding what the Golf Professional faces every day and the capabilities of the platforms to start to understand where we should focus our efforts. 

I hope to create some videos base around specific interests of different Golf Professional roles and types of clubs, and share very specific but easy to adopt practices on some of these platforms.