PGgrowth - Planned Giving podcast

For this episode of the PGgrowth Podcast, Ed Sluga is joined by Goody Gibson to discuss a subject on everyone’s minds lately: data. As Principal Consultant for Empower NFP, Goody is consistently helping fundraisers unlock the full potential of their donor base through data. Tune in to hear Goody make the case that after your brand, data is the most valuable asset your organization has.

Interested in learning more about planned giving? PGgrowth's new membership space, PGcommons, is the place for you. Go to pggrowth.com/podcasts and click on the PGcommons button to access your 30-day free trial.

For our first episode of 2026, Ed interviews Mark Halpern, one of Canada's top life insurance advisors. As the President and Founder of WEALTHinsurance.com, Mark reimagines life insurance as a way to build individual philanthropic desires. Tune in to hear Mark talk about how he started his career in life insurance, the need to emphasize philanthropy in wealth planning, and the importance of good faith advice in the insurance world.

Interested in learning more about planned giving? PGgrowth's new membership space, PGcommons, is the place for you. Go to pggrowth.com/podcasts and click on the PGcommons button to access your 30-day free trial.

Join us for a special episode of the Planned Giving Podcast. Today the tables are turned and Julia Magnuson-Ford, PGgrowth's Vice President, will be interviewing Ed to celebrate his 30th year as a fundraiser. They discuss how Ed started in the industry, how he has seen it change, and what advice he would give to himself 30 years ago. 

From the Archive: Ken Ramsay and Ed Sluga discuss the Golden Age of Planned Giving and how to implement a Planned Giving campaign methodology into an existing Planned Giving program so that an organization can take advantage of the current opportunity.

First broadcast in 2021, the information in this podcast is as relevant today as it was then - perhaps even more as the opportunity continues to increase while the investment in programs across the country continues to either not keep pace with the business need or even decline.

In this episode, Ed Sluga offers a glance at some important research PGgrowth has been doing. Research in the world of planned giving is often focused on donors and donor attitudes. But what are charities doing to respond to these attitudes and take advantage of them? That question was the central focus of two PGgrowth research surveys conducted over the past few years. In this episode, Ed goes over three key findings from the survey that offer a snapshot of charity attitudes, especially when it comes to the “Great Transfer of Wealth”. These takeaways offer a preview of a larger report that PGgrowth will be publishing in Fall 2025.

Join us for a special episode of the Planned Giving Podcast. Today the tables are turned and Julia Magnuson-Ford, PGgrowth's Vice President, will be interviewing Ed to celebrate his 30th year as a fundraiser. They discuss how Ed started in the industry, how he has seen it change, and what advice we would give to himself 30 years ago. 

In this week’s podcast, Ed Sluga is joined by Julia Magnuson-Ford and Erika Ewacha to share some exciting news!

As many planned giving professionals know, the industry is changing rapidly and facing new challenges as a result. The digital age has made it harder for fundraisers to connect with each other, and smaller charities are finding it difficult to access necessary services.

In response to these issues, PGgrowth is launching The Planned Giving Commons, an online community for fundraisers, by fundraisers.

In this episode, Ed, Julia, and Erika talk about the motivation behind PGcommons, what to expect from this new community, and why it is set to become an important resource in this age of planned giving.

One more in our series on our consultants as we celebrate our 15th year helping charities across Canada. Throughout her career, Jane Jamieson's work has been focused on small to medium sized charities. It has been rewarding - and challenging - working in a world that directly and profoundly effects local communities. Jane's approach is to make charities and professionals better at carrying out their mission!

In a continuation of PGgrowth’s 15th anniversary, this week’s podcast is all about Jane Jamieson. Jane has been a Senior Consultant at PGgrowth for 7 years and is a well known professional especially in the local area around Kitchener-Waterloo in Ontario. A believer that not only is planned giving a necessity, Jane understand that it isn't about if an organization can have a program but how it can develop its program.

Join us as Ed and Jane discuss how she started her career, how she first got involved with PGgrowth, and the importance of getting planned giving launched in a charity.

In a continuation of PGgrowth’s 15th anniversary, this week’s podcast is all about Tracey Church. Tracey is a Senior Research Consultant at PGgrowth and one of the preeminent prospect researchers in Canada. In addition to her work with over 400 organizations, Tracey was a part-time faculty member at Western University for 15 years and also co-edited and co-authored “Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers” (Civil Sector Press, 2016). 

Join us as Ed and Tracey discuss how she started her career, how she first got involved with PGgrowth, and the importance of prospect research in the world of fundraising.